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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
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Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
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Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
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Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
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Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
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Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
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Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
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Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
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Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
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December 21, 2022 
4 min read
Engaging recruiting videos are a simple, cost-effective way to build an instant connection with job candidates. They give you a unique opportunity to share what it’s like to work at your organization – and attract top talent. Add recruiting videos to any touchpoint in your recruitment strategy where you want to improve engagement: career site, job descriptions, emails, social media, and more.
iCIMS customer data shows that employers that use videos have seen an increase in organic traffic to their career sites by up to 75%. And job seekers can spend up to 37% longer on your site when video testimonials are present. In addition, we’ve seen customers’ applications increase by 34% when job descriptions include videos.
In this blog, you will learn how to make a recruiting video that amplifies your candidate experience.
Are you happy with the amount of candidate engagement within your career site and job descriptions? Could your onboarding process use improvement as it welcomes new hires to your organization?
Featuring employees within recruiting videos can enhance any part of your talent acquisition strategy from attracting to nurturing to onboarding. As you plan your strategy, consider how your recruiting videos will support your process, candidates, job seekers, and new hires.
For example, many organizations have transitioned to a remote or hybrid work model. This may present a learning curve for new hires as they adapt to company culture. But it doesn’t have to. Incorporating videos within the onboarding process helps new hires learn more about their role and team directly from their teammates.
Beyond your company career site, your personalized recruitment videos can promote your employment brand on social media, TV ads, or wherever you want to place them.
It’s no surprise that attention-grabbing videos perform well on social media. iCIMS customer data shows that social media that includes employee video content typically generates between 200-300% more engagement. Sharing recruitment videos on your corporate social media account is a great way to grab the attention of passive job seekers.
See how companies like Rockwell Automation produce high-quality, striking video content without the high cost of a production studio.
When you make a recruiting video, let your employees represent – and humanize – your brand. Who better to serve as a brand ambassador than your own talent?
Feature a diverse selection of employees in your recruiting videos to show candidates who you are and bring your brand to life. To promote an environment focused on diversity, equity and inclusion (DEI), lean on employee resource groups for help. They are known for building inclusive environments for all employees.
This is your chance to make it fun! Your employees can share what they love the most about your company, team or open role – using their own words.
Videos are a blank slate, so how do you ensure your employees will convey a message within the video that aligns with your expectations? One way is with a script, but this can leave your videos feeling dry or, worse, inauthentic.
Instead, thought-provoking prompts can guide your employees to deliver detailed, authentic responses while remaining unscripted. Prompts give you more control over what your employees share while allowing them the freedom to answer however they want.
Shape your prompts around employees’ experience with company culture, the role, teammates and employee perks, such as:
Asking these kinds of questions help elicit well-rounded responses that give you what you need to promote your employment brand.
Videos can dramatically increase traffic and engagement with your career site and job descriptions. After you incorporate videos into your process, get close to the performance and KPIs of your recruitment marketing through in-depth analytics. Are job seekers spending more time on site? Do job descriptions with videos receive more applicants? Are those who apply to those roles more qualified than applicants without videos? On social media, how do the videos perform against posts without video? Keeping an eye on these insights can help you optimize your strategy and improve engagement.
Learn how iCIMS Video Studio enables you to create scalable, custom-branded employee testimonials that help you attract more engaged candidates.
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