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How video helped a global leader in industrial automation boost talent engagement.
When Rockwell Automation’s talent team was forced by COVID-19 to stop filming highly produced videos, the global leader in industrial automation and digital transformation had to find a new way to tell the company story.
It starts with understanding and evaluating the problem. How do we continue telling our story in a compelling way through employees who are all around the world?
Talent Board & Employee Experience Director, Rockwell Automation
iCIMS Video Studio empowered Rockwell employees to produce custom branded video content, right from their phones and laptops, without the cost of a production studio. The solution also gave them intuitive professional editing, integrated social publishing, custom templates, and real-time analytics dashboards.
The employee videos highlight representation, showcase diversity, and spotlight employees who are making a difference at the company. The team features the new video content on the company’s career site, landing and campaign pages, and in internal campaigns.
The team also collects data and makes decisions and improvements based on metrics. They now easily track conversion and engagement rates per job and even A/B testing, while allowing their employees to tell the company story in their own words.
Be intentional with the content. Make sure it’s aligned to the goals of your recruitment marketing campaign, or your employer branding needs.
Talent Board & Employee Experience Director, Rockwell Automation