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How the ride and food delivery service used employee video testimonials to attract interns and early career candidates.
When COVID-19 forced the talent team at Rockwell Automation to stop creating highly produced videos, the global leader in industrial automation and digital transformation had to find a new way to tell its company story. With customers in more than 100 countries and 24,500 employees, Rockwell is committed to the next generation of smart manufacturing.
To help tell the brand story during a global pandemic, the Milwaukee-based company needed a tool that was remote-friendly, easy for employees to record themselves, while not sacrificing video quality.
“For me it starts with understanding and evaluating the problem,” said the former Talent Brand and Employee Experience Director. “How do we continue telling our story in a compelling way through employees who are all around the world?”
iCIMS Video Studio empowered employees to produce custom-branded video content, right from their phones and laptops, without the cost of a production studio. The solution also gave them intuitive, professional editing, integrated social publishing, custom templates, and real-time analytics dashboards.
The videos employees created highlight representation, showcase diversity, and spotlight employees who are making a difference at the company. The team features the new video content on the company’s career site, landing and campaign pages, and in internal campaigns.
With powerful reporting, the team collects data and makes decisions and improvements based on analytics. They now easily track conversion and engagement rates per job and even A/B testing, while allowing their employees to tell the company story in their own words.
Be intentional with the content. Make sure it’s aligned to the goals of your recruitment marketing campaign, or your employer branding needs.
Former Talent Board & Employee Experience Director, Rockwell Automation