Are You Camera-Ready? Video Interviewing is the Future of Diversity Recruitment

“I press the red button!”

That is what makes up most of my conversation with my 3-year-old niece as we FaceTime every night.

I love video technology. It has positively impacted my life both personally, to see my mom who lives several states away, and professionally, to have effective conversations with remote colleagues. It’s also enabled me to grow my team through remote hiring.

As someone who has filled the shoes of both a candidate and a hiring manager, I truly appreciate how video interviewing allows organizations to see the person behind the resume.

Within your applicant tracking system, video can be deployed throughout the hiring process with asynchronous (one-way, on-demand) interviews, two-way live interviews, and for candidate assessments.

We often speak of video interviewing software in terms of efficiency and there’s a good reason for that. According to iCIMS research, recruiters reported an 80% decrease in the time required for effective screening and a 57% decrease in time to fill when using video technology. (Read how Esurance’s talent acquisition team describes the technology as “life-changing.”)

Yet, there’s another benefit to adding video to your candidate communication that often goes unnoticed: strengthening your diversity and inclusion hiring strategy. 

It opens you up to a more diverse pool of candidates—from new graduates to veterans—so you can see past the resume and understand who the person really is and how they can add value. Video can also help screen for culture-fit, while authenticating your company’s commitments to building a diverse culture.

five candidate faces

How video interviewing supports your diversity and inclusion hiring strategy:


Build your pipeline for interns, new grads

When Goldman Sachs introduced asynchronous video interviewing, they were able to efficiently interview 40% of applicants to their internship program, compared to 20% the year prior. They were also able to expand their applicant pool to connect with students from 1,268 schools around the world.

What was most surprising? Before implementing video technology, interviews would take place during business hours. When students were presented with more flexibility, the most requested time slots were on Thursday and Sunday nights.

Engage highly sought-after talent

Healthcare hiring is competitive as organizations fight for the same talent. Not to mention that most of that talent is likely currently employed, which makes it difficult to engage with them. HireVue, an enterprise-level video interviewing software platform (available in the iCIMS marketplace) reports that 60% of the interviews in the healthcare industry conducted via its platform take place outside of normal business hours. Organizations that offer this candidate convenience have a competitive advantage in engaging highly sought-after talent.

HireVue’s OnDemand interview software provides visibility into the real attributes that matter—things like attitude, ambition, and potential—while its Live interview platform allows recruiting and hiring managers to create a personal connection from anywhere in the world.

Pave an easier hiring path for veterans and candidates with disabilities

A big part of a successful veteran hiring program is recruiters understanding how military skills are transferrable to their current open positions. Video conferencing has been part of military life for over a decade and therefore the medium is comfortable for veterans transitioning into civilian work. Virtual career fairs and video interviews help for a more connected conversation where candidates can give context to their military jobs so recruiters can see how the skills apply to their open roles. These virtual conversations are also helpful for active military who plan 6-12 months ahead in regards to their transition to civilian life and may be unavailable for on-site interviews.

During these conversations, recruiters should lean on a structured interview process so they have the right follow-up questions to dig into a veteran’s soft skills, as most military personnel are trained to be very direct in their communication and haven’t been in the position to build a personal brand.  (Read how virtual tools can provide a human touch on page 6 of our virtual hiring eBook)

Candidates with disabilities may also have different needs when it comes to communication. Ensure your process complies with the American Disabilities Act and when applicants request accommodations, recruiters can offer video as part of those requests. Video can be an accommodation for those with hearing disabilities or for a candidate who is in a wheelchair and the interview location is not accessible to them.

Here’s how to bolster your video interviewing effort further:

  • Take advantage of an applicant tracking system that gives you the agility to plug and play virtual solutions as you need them.
  • Record your video interviews to identify any conscious or unconscious bias within your hiring team. You can refer back to the recordings when certain members of your hiring team rate a candidate differently than the others. Note that the EEOC states that video interviewing is compliant and asynchronous video interviews can be stored for over a year for recordkeeping.
  • Formalize your interviewing process so you can best identify the questions that are asked during an asynchronous video interview versus a live video interview.
  • Make video interviews easier to get on the calendar. The iCIMS Hiring Suite supports recruiters in automating, simplifying, and expediting the interview scheduling process, including seamless integrations to providers like HireVue for candidates to pick their desired video interview time.

Technology is here to make our lives easier, however, we will only succeed if we keep humans at the center.

Maybe you’ve never sat for a video interview for your own career. That might make you reluctant to add video to your team’s recruitment activities. Consider though that your candidates are already using video to communicate with family, friends, and coworkers for the same reason you do – it’s a better experience speaking face-to-face.

“We want to talk to the best talent, regardless of location,” said Amy Warner, director of talent acquisition, iCIMS. “These virtual tools allow us to do just that.”


Written By

Christine Rochelle


March 18, 2020


AI & Machine LearningChanging TechRecruiting Tips

About the Author

Content Strategist by trade, Christine Rochelle has over a decade of digital and content marketing experience. A self-identified writer since the age of eight, she used to enjoy wine and travel. Today she exists to serve the whims of a tiny human she helped create.

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