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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
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Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
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Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
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Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
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Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
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Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
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Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
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Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
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September 12, 2022 
6 min read
Human Resource Executive and the HR Technology Conference & Exposition recently announced iCIMS Marketing Automation is a “Top HR Product of the Year”! Having built iCIMS Marketing Automation from inception, this achievement is a personal triumph for myself and Adam Gordon, co-founder of Candidate.ID and now the VP of marketing automation at iCIMS. Even more so, this is an incredible victory for the thousands of iCIMS customers that can now redefine their recruitment marketing and talent engagement strategies with this new solution.
Receiving such an honor is no easy feat. To recognize this incredible milestone in our journey, I’d like to share our vision and how we are using our industry experience to bring an award-winning product to the market.
In 2015, Adam Gordon and I were in a coffee shop when we began discussing the rapidly changing recruitment landscape. With so much advanced technology at our fingertips, candidates had never been harder to get ahold of and keep engaged. That’s when we co-founded Candidate.ID, which has since transformed into iCIMS Marketing Automation.
At the time, Adam was working within sourcing and was noticing a distinct pattern in his work – he was seeing the same candidates over and over again. As a recruiter, Adam had no problem attracting candidates. However, he had no way of knowing which of those candidates were engaged or actually interested in a job. As an entrepreneur, I had been providing marketing automation services to fast-growing organizations, helping generate sales and build growth.
It wasn’t long before we realized we had an overlap in our thinking. What if we applied marketing automation technology to talent acquisition? This is where the idea behind recruitment marketing automation came to fruition.
We took our idea to the market, asking two hundred talent acquisition managers if this product would benefit them, and almost all of them said yes. That was when we knew it was an idea worth investing in.
What makes our product different to any other talent acquisition technology? The answer: tracking and scoring.
Recruitment marketing automation solves what other recruitment technologies just can’t – engaging candidates in a meaningful way, and letting recruiters know which of those candidates are engaged or hire-ready.
The traditional method for nurturing your candidates works by a batch and blast approach. You send the same thing to everyone based on what you think they might want to receive.
Using marketing automation, you can stream candidates into diverse communication routes based on how they have interacted in the past and how they continue to interact with your content. There’s no guesswork – you know exactly how your candidates are reacting and you can nurture them based on the content they want to receive. It’s true personalization, at scale.
We’ve noticed a pattern with many customers– they have an extensive talent pool of existing candidates, but no way of knowing which candidates are suitable or are interested in a role. And, keeping up with candidates is not as simple as it once was. This is where iCIMS Marketing Automation comes in. By tracking and scoring candidates, our customers have the unique ability to filter their pipeline by engagement.
Through the continuous shifts in the talent market, one thing will always ring true: business success begins and ends with talent.
Applying the power of marketing automation to recruitment enables talent teams to nurture candidates before they even know they are interested in applying for a role, helping to create strong pipelines for future recruitment needs. This is a foolproof strategy proven to futureproof our customers’ talent acquisition strategies.
More than ever, our customers are coming to us to help expand their reach and attract more diverse applicants.
We have the answer: You need to roll out the red carpet for those you want to apply. iCIMS Marketing Automation empowers recruiters and talent professionals to nurture diverse candidates by personalizing campaigns and communicating through their preferred channels – email, SMS, events, meetups and more. As a result, candidates receive content they actually want to see.
We are thrilled to bring our innovative solution to an array of enterprises, helping them fill critical roles and scale their business with less guesswork, and lead the market through the next generation of recruitment marketing.
In the wise words of Steve Boese, co-chair of the HR Technology Conference & Exposition, “I strongly believe iCIMS Marketing Automation is a critical solution that can help transform talent attraction and engagement,” and I couldn’t agree more.
The best part? I will be heading from Scotland to Vegas this week to attend the conference and meet all of you! I’d love to show you iCIMS Marketing Automation in action so you can see firsthand how we are transforming the way our customers including Adevinta, Bupa Dental, and Freedom Mortgage attract and engage talent. Stop by our booth (#5915) to meet the team or reach out to me if you’d like to book a one-on-one session.
We will be sharing more details on the future of iCIMS Marketing Automation at our INSPIRE global conference on Nov. 17. Learn more and register here: www.icims.com/inspire.
