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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
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Imagine you have two candidates with identical experience and qualifications. The first is highly motivated. She’s familiar with your organization and ready for a hiring conversation. The second is open to changing jobs. She somewhat knows your brand, but she generally likes where she’s at. She’s also not sure about the risks of starting a new job in an uncertain economy. She can be won over, but she’s not quite there yet.
Who is the better candidate?
In reality, these aren’t two different candidates: they’re the same person. The only thing separating them is time. And an effective engagement strategy.
Hot leads are candidates you know are highly qualified and have expressed strong interest in joining your organization. Having a lot of hot leads is every talent acquisition team’s dream. They make the hiring process easy.
The truth is these candidates are “hot” because all the groundwork has already been done. They’re sold on your brand and ready to make a move, and you’re a fan of their skills and experience. The hiring process for these candidates is often fast. Make them an offer, and you’re reasonably certain they’ll accept.
This can only happen when organizations have an effective, ongoing recruitment marketing strategy to keep candidates engaged until the right opportunity presents itself.
An easy way to turn potential candidates into hire-ready candidates is through behavior-based campaigns, like those in iCIMS CXM. Behavior-based campaigns automatically share content with people in your talent database based on what they interact with individually—creating a highly personalized experience. Logic trees are set in advance, so the process runs on its own. This makes it possible to engage many candidates over time, without the need for recruiters to manually follow-up with every single person.
They can also be customized for specific roles or departments. For example, niche roles that are hard to fill, such as engineers and orthodontists, might get their own campaign. Higher volume roles, such as line cooks or retail associates, might get another.
Once a candidate interacts with your campaign enough, they pass the threshold to be considered a “hot lead” which means they are labeled with a “highly engaged” engagement score in CXM.
To supplement email campaigns, advanced recruitment marketing platforms should also support a wide variety of channels, such as chat, video, and more.
Just like in consumer marketing campaigns you get in your own inbox, a major driver for success with behavior-based recruitment marketing campaigns is to create quality high-touch, personalized experiences. People want to feel like they have an inside track into your company.
Here are a few ideas for engaging content:
Note that not every candidate in your talent pool is going to turn “hot” right away. For many, this takes time. Candidate engagement is a process, not a destination. You’ll likely find that many people receiving your campaigns won’t engage or respond for some time. That’s okay. Keep these candidates warm by sharing content about your brand until they start to engage. Once they do, send them more specific content that aligns to their skills, experience, potential future department and interests.
The right recruitment marketing strategy – one that focuses on turning talent into “hot leads” – can help you increase applicant conversion, hire faster and ensure new hires are excited and motivated.
If you’re ready to build scalable, automated campaigns, check out iCIMS CXM, the new standard in candidate relationship management software and start creating hot leads of your own.
Alex is well-versed in content and digital marketing. He blends a passion for sharp, persuasive copy with creating intuitive user experiences on the web. A natural storyteller, Alex highlights customer successes and amplifies their best practices.
Alex earned his bachelor’s degree at Fairleigh Dickinson University before pursuing his master’s at Montclair State University. When not at work, Alex enjoys hiking, studying history and homebrewing beer.
June 7, 2024 
4 min read
