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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn more
It’s expensive to build a talent pipeline from scratch. That’s the bad news.
Now for the good: Unless you work at a brand-new startup, chances are you’re at a company with an already large talent database. It may not be well organized. It may not even be all that up-to-date. But it exists, and that’s a good starting point.
Yet, we often treat each talent search as a blank slate. Sure, we give CRM pipelines a once-over, but fundamentally, we start from scratch and prioritize sourcing new candidates. This means new recruitment marketing ads, new resumes and new faces. It’s time-consuming and expensive.
I can hear the objections – our CRM or ATS is too outdated, too cluttered. We don’t have the capacity to find relevant talent or keep them engaged.
But what if you did?
Sourcing from your talent database of former applicants means building relationships with candidates who are already familiar with your brand. A primary advantage is that these folks require a refresher, not a crash course in your organization. It’s easier to get to “yes” when they’ve already expressed interest or applied before.
When it comes to building an applicant pool, you save a lot of time, money and energy by prioritizing candidates from your ATS database because they:
With iCIMS Candidate Experience Management (CXM), you’re finally making good use of your talent database with highly automated, highly personalized outreach. You get your campaigns set up, and automation handles the rest.
So how does this work?
iCIMS CXM uses behavior-based campaigns to reengage talent on an unprecedented scale. Every interaction a potential job seeker has with your organization is tracked and informs how “hire ready” they are, as indicated through engagement scores. Content is shared that’s appropriate to their interests (based on past actions) and where they are in their job search journey.
iCIMS CXM provides a variety of channels to supplement your email campaigns. Customers can purchase add-ons for text messages, landing pages, videos and even a chatbot on your career site. In marketing, this is sometimes called “surround.” The idea is that most people need to hear a message multiple times, in different ways, before acting on it.
In the past, the difficulty had been measuring those interactions and serving job seekers the right message at the right time. A more common approach is to “spray and pray” – essentially, do a lot of things aimlessly and hope that your collective effort pays off. Sometimes this works, sometimes it doesn’t. In all cases, it’s needlessly expensive and time-consuming.
Once your recruitment marketing campaign is up and running, the key to success is to keep it going. Think of your campaign as a sales process. It’s likely going to take multiple touchpoints to reignite interest in job seekers and get them to reapply. One of the beautiful things about automated campaigns is that they work especially well when you include a variety of content types.
[Editor’s note: Need ideas to optimize your recruitment marketing strategy? We have templated recruitment marketing playbooks for you to use. Get them here.]
Speaking of content, people like to feel like they’re in the know. Your content should make them feel well informed about what’s going on at your organization. Keep whatever you create – whether it’s emails, videos or a landing page – organized and broken down into bite-sized chunks.
When someone who applied to your organization six months ago interacts with your reengagement campaign and asks to speak with a recruiter, do you know what piqued their interest?
Maybe it was a particular email that really resonated. Or maybe it was a video on your career site featuring employees talking about their career growth. With so many potential touchpoints, it’s difficult to say for sure – at least for traditional CRMs.
In contrast, CXM provides candidate activity tracking within the talent profile, giving you insight into just that – what encouraged the candidate to reach out. Recruiters and sourcers can view a trail of activities that contributed to their engagement score (highly engaged, engaged or inactive), so you know what content, event or email had the most impact.
Plus, detailed analytics built into iCIMS CXM removes any mystery about how well your campaigns are performing. Your team can A/B test messages and gauge the success of specific tactics and initiatives in real time. With the power to make data-driven decisions, you’ll be able to optimize your recruitment marketing strategy until it’s just right.
We’ve touched on a lot already, but here are a few additional best practices to get the most out of your recruitment marketing campaigns:
Want to learn more? Visit our Candidate Experience Management page to learn more about this product’s unique features and capabilities.
and receive free tips on how to attract, engage, hire, & advance the best talent.
Alex is well-versed in content and digital marketing. He blends a passion for sharp, persuasive copy with creating intuitive user experiences on the web. A natural storyteller, Alex highlights customer successes and amplifies their best practices.
Alex earned his bachelor’s degree at Fairleigh Dickinson University before pursuing his master’s at Montclair State University. When not at work, Alex enjoys hiking, studying history and homebrewing beer.
May 24, 2024 
5 min read
