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Communicate effectively and efficiently with the candidates that can drive your business forward.Learn more
Select the right candidates to drive your business forward and simplify how you build winning, diverse teams.Learn more
Help your best internal talent connect to better opportunities and see new potential across your entire organization.Learn more
Communicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.Learn more
Access tools that help your team create a more inclusive culture and propel your DEI program forward.Learn more
Rebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.Learn more
Accelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.Learn more
Attract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.Learn more
Simplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.Learn more
Your business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.Learn more
Build an engaging, high-converting talent pipeline that moves your business forward.Learn more
Deliver the innovation your talent team needs, along with the global scale and security you demand.Learn more
Deliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.Learn more
The #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.Learn more Talk to sales
Attract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.Learn more Talk to sales
Build talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.Learn more Talk to sales
Empower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.Learn more Talk to sales
Simplify employee onboarding with automated processes that maximize engagement and accelerate productivity.Learn more Talk to sales
Improve employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.Learn more Talk to sales
Modernize, streamline, and accelerate your communication with candidates and employees.Learn more Talk to sales
Transform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.Learn more Talk to sales
Get robust analytics that help you make sense of your data and illuminate your talent pool.Learn more
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The iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.Learn more
How the American Heart Association's innovative hiring approach creates a healthier world.Learn more
Check out this month's featured partner, Walton Management Services, on the iCIMS Marketplace.Learn more
Streamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.Learn more
Increased productivity, smarter data usage, and empowered hiring teams–that’s the power of the partnership between Ceridian Dayforce and the iCIMS Talent Cloud.Learn more
Our award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.Learn more
Our partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.Learn more
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Employee retention | 10 min
¿Cuáles son los problemas de reclutamiento y selección de personal con los que se puede encontrar el candidato?
Candidate experience | 7 min
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Stay up to date with the latest terminology and verbiage in the HR software ecosystem.Learn more
See what today’s top analysts and researchers say about the iCIMS Talent Cloud platform.Learn more
Join us on Dec. 14 at 2:30 p.m. ET for a live discussion about how employers can build capable, diverse teams heading into 2022.Register now
That’s my teammate Natasha.
She’s a fun, sociable, smart technical product manager who advocates for and participates in numerous employee resource groups (ERGs). Natasha is a founding member of iBelong — iCIMS’ ERG for internal diversity and inclusion. She’s also a guest speaker to students on the importance of representation in the science, technology, engineering, and mathematics (STEM) industry.
For all these reasons, she is an ideal employee to spotlight as an employee testimonial on our career site. Her authenticity appeals to newcomers looking to learn more about the iCIMS team. And her quote (above) works perfectly because it is in her original words and based on her personal experience at the company.
Employee testimonials, and images, help readers connect to your culture and get to know who the real people are behind the scenes. Testimonials are an effective recruitment marketing tool to use on your career sites, recruitment marketing newsletters, candidate relationship management (CRM) campaigns, and text campaigns.
But an even more engaging experience lets Natasha shine and connect with prospective candidates through employee-generated videos. These quick videos are easy to make and return high value.
Well, what if I said you could increase SEO traffic to your career site by 75%?
More traffic means more eyes on your open roles. Plus, not only does it drive traffic and increase engagement on your career site, but it converts more applicants, too, leading to a shorter time to fill.
Applications increase 34% when video testimonials are used in job descriptions.
You don’t have to take my word for it – check it out for yourself.
Compare this video of Natasha to her quote above to see which is more engaging:
I think we’d all agree that the static quote is great, but in the pre-recorded employee testimonial videos Natasha brought her words to life.
In less than one minute, Natasha explained why she loves the culture at iCIMS. Her real examples (of coming together to celebrate children’s milestones like graduation or lending support in times of mourning) make the video something you can connect to. It’s engaging, interesting, and vulnerable. I know Natasha, but I also know that you will feel like you know her if you watch the video.
That’s the beauty of videos. They are real and really simple to create.
Employees can develop videos themselves, from any device, in any location. You can also select any question for your employees to answer.
Here are 3 sample questions that we find most customers use to connect with viewers:
These are just three quick samples. The possibilities are endless when it comes to selecting the best prompts to advocate for your authentic employer brand.
Employee-generated video content showcases your employer brand and delivers measurable results at all stages of the hiring process. To get results from videos, you will want to measure performance and your recruitment marketing ROI with detailed analytics and in-depth insights.
Want to learn more?
Tell your story through those who matter the most – your people. iCIMS Video Studio helps you produce employee video content at scale and on budget. It’s part of the iCIMS Talent Cloud: an innovative, scalable platform to build the teams you need, from anywhere in the world.
Learn more about iCIMS Video Studio and how it can support your team in attracting talent at every stage of the process. Check out our latest infographic here.