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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn moreFrom the onset, marketers know that they’re up against a variety of challenges to attract customers, ranging across market demand, consumer reviews, public perception, budgetary restrictions and of course, direct competition. In today’s tight labor market, consisting of low unemployment rates and widening skills gaps, recruiters can identify with a lot of the same challenges while trying to attract quality hires.
Perhaps talent acquisition doesn’t draw as clear of a line to revenue generation for the business as a function like marketing, and subsequently, it may not receive as many resources to get the job done. Still, unfilled jobs cost the U.S. economy as much as $13 billion per month, or $160 billion per year. It’s imperative that employers build up their talent pipelines as well as their sales pipelines to avoid a costly talent shortage and protect their business’ growth potential.
Filling your hiring funnel starts with an engaging employer brand, which creates the job seeker’s first perception of your company’s work culture. If the processes of employer branding and recruitment marketing are still new to your organization, or could simply be improved upon, collaboration with marketing professionals can be incredibly helpful.
Today’s candidates, empowered by countless informational online resources at their disposal, have a consumer-like mindset when searching for and applying to open jobs. They approach job seeking like any other major purchase, from research to comparison, to making the final decision to “buy.”
By understanding this behavior, recruiters can begin to visualize the steps in the hiring process that are most crucial to the candidate experience. For instance, 94 percent of working Americans would visit a company’s social media page when researching a potential employer. And one in three workers have declined a job offer primarily because the company had negative online employer reviews.
If you’re marketing team has a social media planner on-staff, they can advise you on company-approved methods for responding to negative reviews. And better yet, you can work together to create social media content calendars that highlight the best aspects of your workplace.
Social media is a fantastic vehicle for showing off your organization’s unique culture. But before building out any content, you must set a tone with an agreed upon employee value proposition (EVP), or simply put, why someone would want to work for your organization. What do potential employees stand to gain?
Enterprise Holdings is a great example of a company culture that puts their people first. Their EVP simultaneously highlights the organization’s internal growth opportunities while layering in some of their most sough-after employee competencies, like integrity and teamwork.
“For values-driven individuals who want to be proud of their career decision, Enterprise Holdings is the employer that provides the things you need to feel secure and successful in a reputable, team-oriented culture.”
Enterprise’s career site content reiterates this idea throughout, from their job descriptions to training program details, internship program yearbooks to employee spotlight videos, and even a “How to Apply” section that helps guide candidates through the hiring process.
Job seekers crave this kind of content, and luckily, there’s a good chance your organization’s marketing department already has the resources in place to produce copy, images and video elements you need. You may even be able to repurpose a lot of your company history or “about us” content.
Developing amazing content won’t get you far if no one is seeing it. Google for Jobs helps job seekers find your postings more efficiently. But if you want to truly nurture and engage a quality pool of candidates, a candidate relationship management (CRM) tool is essential.
Your friends in marketing are likely very familiar with Salesforce, an extremely popular customer relationship management tool. Through Salesforce, they are able to keep ongoing records of prospect and/or customer interactions, send communications, and pass them through the sales process to the “buy.”
In talent acquisition, a candidate relationship management (CRM) tool works very similarly, allowing recruiters to collect contact information, organize candidates into talent pools by department, skillset, etc., and send emails relevant to their specific interests, including new job openings or thought-provoking content that applies to their field.
iCIMS research shows that 70 percent of workers have searched for a new job while at work. To reach these more passive candidates who may not be able to switch to a new role just yet, or haven’t found the right job to apply to, being able to connect with your employer brand via a CRM tool allows you to get a chance to know each other before the interview.
And as any marketer will tell you, getting to know your customer, their wants and their interests, is the best tool you can have in your employer brand arsenal.