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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
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Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
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Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
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Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
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Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
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November 9, 2022 
4 min read
Organizations across the globe are looking at ways to cut costs and streamline processes. In a tough economic climate, efficiency is everything, and automating how you attract and engage top talent is the way forward.
In this post, we’ll cover the little-known use cases for recruitment marketing automation, and how recruiters are using it to fast-track their hiring process.
Today’s candidates aren’t afraid to jump ship in search of better work-life balance, a higher salary or faster career progression. Yes, your employees may be moving on, but that doesn’t mean they aren’t coming back. LinkedIn data suggests that 4.5% of new hires, among companies on LinkedIn, were alumni employees in 2021. This may not sound like a lot, but in a competitive labor market, every bit counts. Boomerang, or alumni, employees already understand your processes and know they fit your organization making them a fast and efficient source of hire. Engaging with alumni talent has never been more important.
Marketing automation technology allows recruiters to nurture candidates throughout the recruitment journey, engaging top talent before they are ready to apply. By automating personalized recruitment campaigns, you tailor the messaging you want to send to alumni talent, communicating relevant employer brand content and updating them on what has changed since they left.
Using recruitment marketing automation, you can help your alumni talent remain engaged in your employer brand.
Finding the ideal candidate for a highly specialized role isn’t always easy. That’s why recruiting for a CEO, CFO or CTO position demands a combination of hiring tactics, while making use of innovative tools and technologies.
C-suite leaders have weighty responsibilities, and it is no easy feat changing careers. Candidates at a senior level require high brand awareness of your organization to know if they are the right fit for the role. With the ability to personalize and automate candidate nurture, marketing automation allows recruiters to track candidate engagement, so you know which content your candidates are most interested in. Not only this, it allows you to know which candidates are interested in your organization. Marketing automation helps recruiters reach out to the right candidate for the right role as they know exactly who is interested.
Your next c-suite leader may be buried in your database without you even knowing. With recruitment marketing automation you know exactly which candidates are ready for a hiring conversation.
As of 2022, 54% of HR professionals said that they were hiring more entry-level talent than the year before. With recruiters realizing the true potential of the early careers market, companies that want to compete for entry-level hiring will need to start engaging early.
How can you ensure that early careers talent are engaging in your employer brand?
Candidate nurture is the answer. With marketing automation, you can engage candidates all the way from student to graduate to hire. Automated nurture campaigns allow you to target the early careers market with content that is relevant to them, including interview tips, suggestions for studying or advice on job hunting.
Marketing automation tracks candidate engagement across your company digital footprint so you know exactly which content your candidates are interested in, and who is ready for a hiring conversation.
With so many organizations struggling to recruit in-demand talent in today’s global workforce, it’s easy to assume that sourcing new candidates is the way forward. But what about that existing database of candidate information in your ATS? Often, your top candidate is already in your database.
Marketing automation helps recruiters refresh an existing candidate database, turning your talent pool into a defined pipeline of cold, warm and hire-ready candidates.
By filtering your pipeline on a real-time engagement score you know exactly who is interested in your employer brand.
With 67% of job seekers factoring workplace diversity into their decision to apply for a role, building an inclusive workforce is no longer just an option. As the world progresses, diversity hiring is fast becoming a top priority for recruiters.
Marketing automation offers pipeline management like no other recruitment marketing software allowing you to filter diverse candidates on a real-time engagement score. With marketing automation, you can engage top talent with stories from your company that highlight the diverse groups, initiatives, and employees that are relevant to them. Recruiters can also hire anonymously, proving to increase the number of diverse applicants per role.
Employee referrals aren’t always the first strategy that comes to mind when recruiting in-demand talent. However, 82% of employers rate employee referrals above all other sources for generating the best return on investment.
Marketing automation allows recruiters to create unique forms and landing pages, tracking candidate engagement across your company’s digital footprint. By using real-time engagement scores, you can identify which referral candidates in your talent pipeline are hire-ready.
If your recruitment team is having issues hitting goals or scaling the pipeline processes you have put in place, consider focusing your efforts on developing a marketing automation strategy.
To find out more about marketing automation in action, read our recent blog post.
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