- Solutions
- Products
- Community
- Resources
- Company
Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn more
May 16, 2019 
6 min read
When businesses need to drum up sales, they advertise.
From far-reaching billboards to targeted email blasts and everything in between, businesses use ads to entice people to visit their websites, and brick-and-mortar locations.
With recruitment-marketing trends never far behind those of consumer marketing, many businesses similarly use countless creative ways to usher job seekers to their career sites, but their thinking often stops after the journey and short of the equally critical destination.
While consumers arrive at easily searchable websites that highlight the hottest products and sales, businesses lead candidates to clunky career sites that lack the same features and functionality, a costly mistake that they need to fix unless they want to watch today’s dwindling supply of talent search for a better experience elsewhere, perhaps at competitors.
“Any corporation has to think about the different ways that it touches consumers or just the ways that it touches people,” said Josh Wright, chief economist at iCIMS, a leading provider of recruitment software. “Career sites are not just about making the right brand impression, but also about herding candidates into position, each step pushing them onward through the funnel. These sites have the potential to draw candidates in, just like storefronts do with shoppers.”
Yet, while 41 percent of businesses acknowledge that their career sites offer a poor experience, more than half of them do not prioritize improving it, according to Hays, a recruiting firm. On the flip side, that means that businesses that pursue the following four steps and treat their career sites as priorities can gain an invaluable edge in the fight to hire the talent that they need to grow, but they must act quickly before the window of opportunity closes.
Improve search functionality
Nearly 70 percent of job seekers already use Google to look for open jobs and research employers, according to iCIMS. That figure will likely increase now that Google indexes job openings shared on the internet and more businesses optimize their job descriptions for the search engine so that their roles appear higher in the rankings of relevant searches.
The upside? Google will provide job seekers with a pleasant search experience that will lead them directly to business’ career sites, eliminating the need for job boards as costly middlemen. The downside? In stark contrast, many business’ career sites offer a poor search experience, which could prevent job seekers from finding what they need once on the site.
Optimize for mobile devices
Sixty-six percent of working Americans, including 82% of millennials, expect businesses to offer mobile-friendly career sites and application processes, according to iCIMS. Imagine spending a fortune on recruitment marketing tactics that lure job seekers all the way to suitable job openings only to see them abandon applications due to difficulty completing forms or attaching requested documents, such as a resume. What a waste of money.
To prevent that from happening, businesses need to optimize their career sites for mobile devices to make it easy for job seekers to apply from any device, which will mitigate the risk of candidates abandoning incomplete applications.
Esurance, the San Francisco-based direct-to-consumer insurance provider, improved its candidate-experience Net Promoter Score by 36 points in part due to it providing job seekers with the ability to use their mobile devices at any stage.
“We want to have a tech-savvy hiring process to make our candidate experience painless,” the company’s Head of Talent Acquisition Kristi Robinson said.
Take control of content
Many businesses pay third parties to manage their career sites, making for another expense and risking an inconsistent brand as job seekers move from one web property to another.
If businesses assume ownership of their career sites, then they can eliminate the cost of paying somebody else to manage it, ensure consistency with other branded properties and promote high-priority job postings.
“Our career site is the face of the company,” said Steve DeCusta, former recruiting manager at Samsonite, the Hong Kong-based luggage company. “It’s one of the first items candidates interact with and we really needed to set the stage here for why you would want to work with Samsonite.”
Measure and refine
Finally, businesses need to tie their spending on recruitment marketing to proven results by measuring candidate-conversion rates, the same way that they determine marketing’s success through leads, opportunities and sales.
Find out how to implement those steps in one fell swoop with iCIMS Attract, a recruitment-marketing solution that helps employers drive top talent into talent pools and measurable hiring funnels.
