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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
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Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
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Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
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March 18, 2022 
5 min read
In this candidates’ market, it’s tempting to focus all your efforts on getting people in seats as soon as possible. Sure, your teams will need to move quickly in order to make hires before your talent competitors swoop in, but at what cost? The candidate experience is often the first to suffer in busy times, with touchpoints becoming more infrequent and impersonal.
And candidates have noticed. The percentage of unsatisfactory candidate experiences rose a whopping 75% from 2020, which is the highest to date in the US.
The good news? You don’t have to sacrifice personalized communications to speed up your hiring processes. In our Winter 2022 release, iCIMS released a set of features to create personalized yet automated touchpoints for active and passive job seekers alike.
Your teams and hiring managers work hard at making job description pages as compelling as possible to make the requirements clear and attract qualified talent to apply. Along with AI-enabled job matching, which allows a candidate to upload their resume to find jobs that match their skills and experience, iCIMS just released similar job matching on iCIMS Career Sites as another way to present jobs that match job seekers’ skills and experience. Job seekers can now see similar roles they may be qualified for or interested in on the job description page, which could expose surprising results and keep them engaged on the site longer.
Let’s say a job seeker with accounting experience, Maria, clicks on one of your featured jobs at the top of your careers page but sees that it’s not 100% what she’s looking for. She reviews the recommended jobs to identify a fitting role she didn’t even know existed, which turns out to be perfect for her. Better job matching allows for a more relevant and engaging candidate experience, improves your career site performance stats, and helps your teams fill their pipelines with more qualified talent. It’s a win-win for talent and TA teams alike.
You can also serve up multi-media content to help build an emotional connection with your employer brand. With dynamic video matching, iCIMS Video Studio customers can now provide a career site experience where employee-generated videos surface based on the pages a job seeker visited. With a more relevant career site experience, you can increase the average time candidates spend on your site, improve the candidate experience, and you’re likely to see higher conversion rates for your open roles.
Another example: Maria found a role that’s a great fit for her, but she still wants more information before she applies. Because she checked out a number of accounting roles, she now sees videos with employee testimonials specific to the accounting department’s culture. That way, she finds out more about diversity, equity, and inclusion (DEI) in the accounting department, the team culture, and the internal mobility program. Now that she has a better idea of the day in the life of an accountant, she’s ready to apply.
Especially during the Great Resignation, candidates’ inboxes are filled with outreach from your talent competitors. Enhanced email automation in iCIMS Candidate Relationship Management can help you stand out from the competition and get more candidates to interact with your content and, eventually, convert them. In the winter release, iCIMS added the ability to update the settings in your campaigns to automatically send different emails to people in your talent pool based on how they interacted (or didn’t interact) with your previous email. Your teams will be able to send content tailored to the individual and their interest level.
For instance, let’s say your team is working on a campaign highlighting your organization’s commitment to DEI. If Maria clicks on the first email that includes employee-generated videos talking about the DEI initiatives at your organization, she’ll receive an email in a few weeks that includes your organization’s DEI workforce demographics report. If she doesn’t open that email in the series, iCIMS CRM will automatically send Maria an email that points her to a company blog piece about one of your DEI programs.
By sending different emails to candidates based on their behaviors, you’re more likely to make connections with active candidates, encourage passive candidates to apply, and keep employees engaged with your internal mobility programs.
The Great Resignation has employers reconsidering how they engage with candidates and looking for creative, more individualized touchpoints across the TA lifecycle. The capabilities we launched in the winter release are just a few of the ways you can create a personalized, automated candidate experience. For TA tips and tactics, check out the iCIMS guide to attracting top talent.
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