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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
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Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
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Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
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Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
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Learn moreHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
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Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
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Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
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Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
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August 16, 2022 
5 min read
How often do you look at market research?
More than 73% of enterprises dedicate 20% of their technology budgets to research and data analytics. (Source: Forbes)
Whether it is for a one-off presentation or detailed plan, market data can help validate assumptions, provide context, and drive strategic actions.
Regularly performing market research can also help businesses learn about target customers or competitors.
Now how often are you able to apply that market research to your own business?
It’s hard enough to find trusted sources that are relevant to your business model but locating topics that are specific to your team needs and knowing how to apply those insights can be even more challenging.
iCIMS Insights program uses propriety data to evaluate talent landscapes, compile themes, and articulate consumable recommendations for hiring and mobility teams. After performing thousands of hours of research to serve Insights through workforce, industry, and “State of” reports – iCIMS is ready to offer even more personalized translations of business-critical information.
New to iCIMS Summer Release 2022 is Insights + and Insights Advisor. These new offerings take Insights to the next level, helping talent leaders uncover and analyze trends that impact hiring and mobility. Below are three ways to get more out of market research through these offerings and other business tactics.
Take one look at the news and you will see high-level information about your industry. However, sourcing consistent KPIs specific to your sector and department may be harder to come by.
Measuring your business’s KPIs can help you get more candidates. Consider continuously evaluating industry-specific metrics like:
Keep your organization’s KPIs in mind while performing market research to help you validate or flag findings.
Insights + reports cover industries like health care, finance, manufacturing, education, retail trade, technology, and sub $15/hour.
Research findings for industries outside of your own can also benefit talent practices, as overlaps frequently exist in job functions and department focus.
For example, a report covering retail can resonate with a hospital hiring café workers, typically categorized as a retail role.
Sometimes seeing how other companies, even outside of your industry, are evaluating internal and external data can help you with your market research strategy. Networking with peers can take place via events, think tanks, or community programs. Below are examples of questions to pose in conversations.
Ask your peers:
Answers to these questions can help align your team on ways to improve or focus. Sharing information (depending on your organization’s legal restrictions and competition policies) helps others, too. Remember, we are all looking for ways to innovate!
Companies analyze only about 12% of their entire collected data. That leaves about 88% of the opportunities and threats unnoticed. (Source: Leftronic)
One of the biggest challenges in performing market research is getting consistent and accurate information. By seeking advice from Market Research Experts or Data Analytics Professionals, you can glean best practices on data capture, research tactics, and talent analytics.
Consultants can often take a closer, less biased, look at your hiring and mobility platform to indicate gaps in reporting and provide guidance on benchmarking for the future.
With Insights Advisor, you receive all the benefits of Insights + (industry deep dives, community events, and think tanks) as well as advisory engagements which provide custom and bespoke analysis covering critical trends and topics.
Find out more about Insights + and Insights Advisor offerings on our Summer 2022 release resource page.
