- Solutions
- Products
- Community
- Resources
- Company
Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn more
December 29, 2016 
4 min read
As a successful recruiting professional, you realize that your company’s current employees have the ability to be your best hiring tool and you’ve established an employee referral program. But, you may be wondering, how do you successfully promote it?
Here’s five powerful (and proven) methods to promote your employee referral program and bring in quality candidates.
1. Educate your hiring managers
People trust and value the opportunities they hear about from friends and family. From new hires to existing employees, it is vital to educate all employees on the benefits of having an employee referral program and make sure they know about the tools available for them. Share data and statistics with your executive team, directors, and hiring managers on companies who have reduced their time-to-fill and cost-per-hire metrics as a result of their employee referral program (ERP).
Ask your directors, managers, etc. to then share this information with their team members and encourage them to refer friends and family who might be a good fit for the company. When a new hire gets onboarded, make sure you are providing them with detail regarding effective employee referral programs and how yours has helped (or is going to help) your company grow. This is your opportunity to also inspire them to sign up for your program at that time. Depending on your needs, hold weekly, monthly, or quarterly information sessions that open a dialogue with your employees on the importance of referrals.
2. Partner with your marketing department
By joining forces with your marketing department you can get creative with how you market your employee referral program to the company and use their expertise to reach more people.
3. Keep it easy and rewarding to submit qualified talent
Employees likely won’t make referrals by their own initiative just based on the jobs that appear on your career or social networking sites. Participating in the referral process needs to be intuitive and simple for them. Branded employee referral portals provide an easy, direct, and quick way for current employees to submit qualified candidates they already know are great. If you want to continue to increase employee referral participation and success, offer compelling incentives and find creative ways to keep them top of mind. Let employees know what reward they’ll receive if they make a successful referral. Incentive programs can include anything from PTO days or cash bonuses to employee-wide recognition. Remember there’s not a one-size-fits-all approach to referral incentives or motivators. Whatever you choose to do, make sure your employees continue to see the direct benefits to them and their team. Match rewards and recognition to employee interest and expectations whenever possible.
4. Shine a light on your employees who participate
By acknowledging and highlighting employees who participate in your employee referral program, you keep referrals top of mind and help enforce a positive employment brand. Plus, the power of the program will increase as your employee count does. Regularly communicate employee referral success to increase employee interest. This will bring a more humanistic approach that your employees will likely remember and be proud of. The more employees that participate, the more networks of family, friends, and former colleagues you have to tap into. Besides, your current employees have a good understanding of what you expect in an employee and therefore, the candidates your employees refer are more likely to have the skills, personality, and other key traits you’re looking for. This can help you find qualified talent quicker while filling positions with the best people.
5. Marry your employee referral program to your technology
If you have an applicant tracking system (ATS), you can likely take advantage of employee referral technology. Having a central location for tracking referrals will help you evaluate the success of the program and see where improvements can be made. Do not waste time on difficult recruiting technology that has you going back and forth between multiple systems. If you don’t have an ATS consider getting one to remain competitive. Be sure your recruiting technology supports your employee referral program and hiring process efforts as a whole—inviting employees to participate, requiring minimal work from the recruiter, and having insight into an accurate view of the impact of employee referrals across the company.
By using these five methods, your company can reap the benefits of an active employee referral program. Simply put, employee referral programs (and the employees that come from them), are the gifts that keep on giving.
Reviewed for accuracy on February 25, 2021, by Danielle McClow.
