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February 6, 2019 
4 min read
Generating response rates over 40 percent, using text messaging for recruiting has already established itself as an effective engagement tool, with most candidate replies taking less than 30 minutes. By now, you’ve likely heard many of the reasons why text messaging should be an important part of your recruiting process, but what about the post-hire experience? The same candidate-focused text messaging principles and practices can, and should, be applied to your employees too.
Southeastern Grocers, one of the largest supermarket chains in the U.S., and parent company of Winn-Dixie, BI-LO, Harveys and Fresco y Más grocery stores, needed a simple and effective way to stay connected with current employees – from the moment they receive a job offer, continuing throughout their entire employee lifecycle. With 45,000 associates staffed in retail, pharmacy and corporate roles across more than 780 stores, it was also important for Southeastern Grocers to find a solution that seamlessly integrated with its iCIMS Talent Acquisition Platform, which it has successfully used for recruitment since 2015.
Implementing text recruiting has revolutionized the way Southeastern Grocers communicates with both employees and candidates. As an iCIMS company, TextRecruit enables shared customers to effectively increase engagement throughout the entire hiring process through text messaging, with a seamless integration into iCIMS. Using iCIMS Text Engagement, in conjunction with iCIMS Onboarding Software, allows Southeastern Grocers to use text messaging to optimize essential business functions by effectively engaging employees.
Here’s How:
Utilizing text messaging for recruiting, and beyond, not only helps Southeastern Grocers maintain its modernized brand perception, but also generates a positive employee experience and streamlines vital business processes. Schaublin concluded, “We’re already seeing the big benefit after the offer is made when a new employee is hired – we’re seeing more process improvements and more communication by leveraging it heavily on that side of the house.”
Want to learn more? Read how text recruiting helps Southeastern Grocers improve hiring efficiency and speed across multiple retail locations while effectively engaging employees.
