If you’ve ever interviewed anyone, you know that the focus is usually about how the candidate is perceived by the interviewer, but have you ever thought about what the candidate thinks of you? Well, it’s a great starting point to evaluate your employee engagement. The reality is that a smooth, appealing candidate experience from the onset of your relationships can make or break new employee engagement. And while there are many ways to bolster candidate and employee engagement, a great place to start is as simple as rolling all features of the talent acquisition process together into what’s called an end-to-end recruiting framework. The best practice is to combine employer branding, candidate sourcing, recruitment advertising, career portals, hiring, and onboarding into one process. As a complete system, end-to-end talent acquisition shows candidates, and new hires, that their engagement, readiness, and overall experiences are top of mind, and it all starts with the ‘pre-hello.’
The concept of the ‘pre-hello’ is to connect with candidates before they find you. It’s fairly simple and can truly be a game changer when used effectively. It starts at the very beginning, and the goal is to provide them with a strong, unified experience that will continue throughout the employee’s career. Businesses that incorporate the ‘pre-hello’ strengthen the candidate experience and help forge a strong, lasting relationship. The ‘pre-hello’ can be different for every company, but there are some elements that should remain the same for all: a candidate-friendly career portal, accessible, approachable advertising, and a quality pre-boarding program.
More than half of companies cite the need to engage new hires in company culture as the top pressure influencing their onboarding efforts. Employees are more likely to stay at their place of employment if they are engaged; however, they need a reason to stay. That’s why it is so important for employees to feel connected to the business from the start. By establishing strong relationships with candidates from the onset, companies give their new talent a clear look into what they can expect from their employer. It gives them an opportunity to interact with future colleagues, to better grasp future day-to-day activities, and what to expect from their new employer to ensure they are ready to contribute from the very first day. If your new employees don’t feel engaged from the beginning, what’s to say they don’t leave altogether? After all, 90% of businesses believe that employees make their decision to stay within the first year.
Hang on to top talent within your organization by starting your relationship with candidates on the right foot forward. Join me on November 5th at 2pm EST to find out more the ‘pre-hello,’ why an end-to-end talent acquisition framework is a necessity, and how leave a lasting impression.