3 Immediate Benefits of Candidate Relationship Management Software

Danielle McClow
January 27, 2020
AI & Machine LearningCandidate ExperienceEmployee Retention

Key takeaways on why CRM makes a difference to your TA strategy:

  • Today the half-life of a learned skill is five years, even shorter for technical skills. In perspective, college degree “book learning” can be obsolete within a year of graduation. The most useful talent communities are forward-looking.
  • When your industry’s technologies evolve rapidly consider sourcing from vocational, certification, badging, and apprenticeship environments for of-the-minute skills. (Learn more about recruitment marketing software here).
  • Internal talent communities boost morale and decrease attrition from employees who feel overlooked. Reskilling is more efficient and cost effective than re-hiring because it leverages employees that know your customer and your business. (Learn how one modern retailer, Room & Board, keeps employee turnover low).


This year hit some industries hard and for others it was a boon. Whether you need to make up for 2020 losses or maintain momentum, 2021 is the year to build diverse, winning workforces.

You can strengthen your position as an employer and differentiate your talent communities by implementing robust candidate relationship management software (CRM) that works with your team. A successful, helpful CRM allows you to source the best talent from within varied, purpose-built talent communities by attracting new talent to join and by evaluating already interested talent within a community who may not have been considered in the past due to limited availability.

Now is the ideal time to revamp your candidate engagement strategies with a robust CRM to truly make your tech work in ways that are more intelligent, inclusive, and productive.

Use CRM to strengthen your hiring strategy

Instead of operating in reaction mode, recruitment marketing software allows your recruiters to be proactive and stay ahead of talent needs. Building talent communities is an effective way to ensure a constant flow of candidates are available.

Follow these three actionable steps to bolster your talent communities.

1. Assess strengths and weaknesses

What you don’t know can hurt you when it comes to developing robust talent pipelines. Before building and organizing your talent communities ask yourself the following questions to guide how you source:

    • What critical positions and skills are needed at my company?
    • What is my average time to ­fill?
    • What is my company’s talent makeup?
    • What is my company’s projected growth?
    • How diverse are my sources and are they providing quality candidates?
    • Do you consider non-traditional hires such as vocationally skilled, remotely located, or contingent workers?

2. Build fit-for-purpose talent communities

Now you’re ready to segment your talent communities based on your current and future talent needs. Strong segmented talent communities ensure your company always has a pipeline of talented and qualified candidates to select from when a job becomes available. To get the most out of communities, recruiters should consider  grouping candidates together based on similarities and continue to communicate with these connections through personalized content.

Examples of how to organize your talent pools include tagging by:

    • Education level
    • Work experience
    • Interested role or department
    • Location
    • Skills

3. Engage with relevance

Sending automated personalized, branded communications based on your defined talent segments makes candidates more likely to think of you when they are ready to apply to a job. Make the application process even simpler by integrating text message capabilities. (Learn more about text recruiting channels here).

Here are a few examples of marketing content that your organization can send to connect candidates to your brand:

    • Employment newsletters that include spotlighted jobs
    • Automatic alerts for new job postings
    • Employee spotlights including pictures or videos of top performers
    • Social media links to events, press releases, and need-to-knows
    • Professional development programs at your organization
    • Information on new products, expansion, growth, or social/civic activity


Learn more about CRM benefits in How to Deliver Immediate Results With Your CRM.

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About the Author

With a passion for life-long learning, Danielle McClow got her start in higher education before joining iCIMS as a Content Writer. She holds an advanced degree in classic rhetoric and when not writing she wishes to pet all the dogs.