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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
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Where do you start when you’re looking for talent? You might start with your candidate relationship management (CRM) system. Afterall, your CRM is full of potential job seekers who have shown interest in working on your team. But how do you know who is hire-ready now versus who needs further touchpoints before they’re willing to change jobs? Finding out takes time and a lot of manual digging. Or does it?
What if your CRM could tell you at a glance which candidates are engaging in your employer brand and are ready for a hiring conversation?
In this post, we’ll cover the top recruitment automation solutions you need in your CRM, and how you can use automation to engage candidates, cut time to hire and save valuable human time.
Recruitment automation solves what other recruitment technologies just can’t, engaging candidates in a meaningful way, and letting recruiters know which of those candidates are engaged and ready for a hiring conversation.
Recruitment automation tracks candidate engagement across your entire company digital footprint so you know which candidates are engaging with your content and are interested in your employer brand.
Each interaction a candidate makes is assigned a number, known as an engagement score. At iCIMS, we use a standard model of engagement scoring, with specific actions receiving a designated score. For instance, one point is assigned to email opens and website views. Five points are assigned to webinar signups and form submissions, and twenty points are assigned to job application form fills.
What this means is that recruiters can filter their pipeline based on real-time candidate interaction. Recruiters can identify which candidates are cold, warm and hire-ready, understanding exactly where your candidates sit in the recruitment journey.
Seventy-one percent of consumers expect companies to provide a personalized experience. The market is changing, and recruitment is no different. As more consumers demand personalization in the buyer journey, talent acquisition leaders are looking to recruitment marketing and how technology can be used to tailor candidates’ experience throughout the recruitment process.
Tracking candidate engagement helps recruiters understand what type of content their candidates are engaging in the most. By tailoring your messaging based on their intent, your candidates receive meaningful content that they are interested in and is relevant to them personally.
Traditionally recruiters begin sourcing candidates once there is a vacancy to be filled. Today, we know that a short-term mentality can cause long-term recruiting challenges. When it comes to creating sustainable methods of talent acquisition, candidate nurture is key.
Candidate nurture is an ongoing process and requires a solution that automates the right type of messaging, at the right time. An example of this is reaching out to students during exam season with helpful studying tips or getting in touch with recent graduates to congratulate them ahead of joining the workforce. Recruitment automation lets recruiters automate personalized communications throughout the candidate journey from cold, warm to hire-ready.
By communicating with potential candidates before they are ready to apply, you cement your employer brand in candidates’ minds.
The average role takes just over 6 weeks to fill. The competition for talent is tough – if your hiring process takes too long, candidates might lose interest. Recruiters need tools that help speed up processes and automate actions.
With recruitment automation, the moment a candidate hits the hire-ready threshold, recruiters receive a real-time notification. This offers recruiters a constant stream of top talent in their inbox.
Through engagement scoring, you know exactly which candidates are ready for a hiring conversation.
With top talent in high demand, it’s easy to assume that sourcing new candidates is the way forward. But what about that existing database of candidate information in your CRM? Often, your top candidate is already in your database.
Last year, nearly all HR and talent professionals invested in new tools to help meet labor market challenges. Saving time and money is high on the priority list for TA leaders, and utilizing the candidates already in your database is key in doing this.
Through candidate nurture, recruitment automation helps recruiters engage inactive databases of talent. Your top talent might be right in front of your eyes.
For Specsavers, recruitment automation helped drive recruiting activity, hiring 55% more optometrists. Specsavers cut cold calling by 97% and reduced advertising costs by 77%.
Find out more about recruitment marketing automation and how it solved Specsavers recruitment obstacles in our customer success story.
There’s no need to spend your valuable time cold-calling candidates to find out who’s interested in a role. With recruitment automation, your CRM tells you which candidates are engaging in your employer brand and are ready for a hiring conversation.
Discover more about recruitment automation in our blog post on the little-known use cases for recruitment marketing automation.
Rachel is responsible for bringing the iCIMS brand to life with compelling copy in the Northern European market. Based in Scotland, Rachel has a knack for storytelling and enjoys writing global content. After earning her undergraduate degree at Edinburgh Napier University, Rachel spent a number of years marketing products and services in the tech and recruitment spaces leading her to iCIMS.
When not writing, Rachel enjoys playing trad music on her violin, learning new languages and spending time with friends and family.
February 3, 2023 
5 min read
