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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
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Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn moreWhen an employer develops a strong EVP — also known as an employment value proposition — it unlocks a world of benefits. In this article, we’ll define what an EVP is before we discuss: the components that make it successful; the benefits it provides; and the tools you need to build one. Let’s dive in.
An EVP encompasses all that an employer offers to its employees. We’ll dig into the different components of an EVP in the next section. For now, know that it includes everything employers provide employees, from compensation to career development.
A company’s EVP is important for multiple reasons. When thoughtfully designed and masterfully executed, an EVP helps attract and retain strong talent. A successful EVP gives employers an advantage over their competitors while also reducing the cost of recruitment. It can even improve productivity, creativity and innovation.
An effective EVP can accomplish a lot. But what makes an EVP successful? We answer that question below.
As its name indicates, an EVP represents the value of being employed at a particular organization. This value includes monetary compensation, but an EVP is much more than someone’s salary. It encompasses concrete concepts like earnings as well as less tangible elements, like career development and workplace culture.
Below are five key elements of an effective EVP:
Compensation and benefits make up the foundation of an effective EVP. Employers can’t recruit or retain strong talent without competitive compensation and comprehensive benefits offerings. Many companies enhance their approach to compensation and benefits by adopting transparent pay practices, which can attract more diverse applicants.
There’s a growing demand for work-life balance, especially among younger workers. A company that demonstrates true respect for its employees’ personal lives will be rewarded with loyalty and productivity. Small habits make big statements when it comes to creating work-life balance. Workers will notice when managers avoid sending late-night emails or encourage team members to use their paid time off.
Job seekers and employees value opportunities for growth and advancement. Smart employers pair learning and development programs with a commitment to internal mobility. This pairing allows employers to satisfy workers’ desire to learn new skills and provide them a place to apply those newfound abilities, all while retaining motivated individuals within the organization.
Employers often highlight their values during the hiring process. This strategy may attract job seekers, but it could damage retention rates if new employees are disappointed by unfulfilled promises once they’re on the job. Organizations must uphold the values they claim to espouse. If they fail to do so, they may lose precious talent and deflate worker morale.
Employees want to know that their hard work is appreciated. While bonuses and other monetary rewards are always welcome, recognition doesn’t have to be monetary. In fact, rewards can be one-on-one acknowledgment, team shout-outs or company-wide compliments. So long as the recognition is genuine, employees will appreciate it.
An EVP may be designed to enhance the employee experience, but it provides plenty of benefits to employers, too. Effective EVPs provide a multi-pronged return on investment that impacts recruiting, retention, productivity, and more. Here, we provide an overview of the benefits organizations receive after developing a strong EVP.
When employers strengthen their EVP, they strengthen their company culture, too. A superior workplace culture finds its purpose in robust organizational values. Companies that center the employee experience on these values find themselves with a strong EVP. These values translate to the candidate experience, as well. When expressed authentically, they motivate candidates to submit an application as soon as possible.
When a company offers a compelling EVP, it will attract better talent. Job seekers will encounter employer branding that showcases the highlights of employment. They’ll see career sites that feature transparent information about their potential pay and benefits. They’ll read or watch employee testimonials featuring workers who describe a positive, collaborative environment.
A well-defined EVP gives employers a competitive advantage in the talent marketplace. When job seekers evaluate a company, they look for details that distinguish one workplace from another. An effective EVP will make a strong impression on potential candidates, pushing them to apply.
A strong EVP doesn’t just improve recruiting — it bolsters retention, too. Employers that craft an effective, alluring EVP will also create a positive culture and supportive workplace that gives workers room to build their careers. When paired with competitive compensation and impressive benefits, workers will want to stay for the long haul.
When employers enhance their EVP, they ameliorate employee well-being and work-life balance. Additionally, they create greater access to learning and development programs. The result? Better productivity. When employees are equipped with better skills, a better work environment and a better mindset, their output improves.
Recruitment is expensive. A compelling EVP can help reduce costs not only by attracting more candidates but also by attracting job seekers who are better aligned with a company’s values and goals. When recruiters have access to pipelines filled with quality candidates, they can reduce the amount of time it takes to fill an open role and increase the chances a hire will stay on board for the long term.
We’ve discussed the hallmarks of an effective EVP and the business benefits of creating such a strategy. Now, we’ll discuss how to create an employer value proposition. We’ll dive into five actionable strategies to help your organization build an EVP with undeniable value.
A high-quality EVP starts with high-quality information about your employees’ needs. Employers can conduct surveys, focus groups and one-on-one interviews to gather insights into what employees value most. This data will help employers craft an EVP that surpasses employee expectations and enhances engagement and satisfaction.
A survey may reveal, for instance, that employees need help with childcare. Employers use focus groups to pinpoint solutions that deliver the most value. They may find that employees respond better to tax-advantaged dollars for childcare over back-up care benefits. When employers find a solution that’s dialed in on employee needs, they show employees that they’re willing to listen and ready to find relief for common pain points.
It’s not just information about employees that you need to build an effective EVP. You also need information about what your competitors are offering. This analysis allows you to identify gaps in your EVP. You may find, for example, that your competitors cater to talent with strong fringe benefits, from fitness offerings to tuition reduction. Determine a few unique benefits you could add to your suite and advertise them on your career site — applicants will be impressed.
You may not think fonts and colors can improve your EVP. But a cohesive visual experience is an important part of your employer brand. This is especially true of organizations with a public presence. When consumers become applicants, they expect to experience the same brand they see in stores and online. The applicant experience should mirror the shopper experience.
When the applicant experience fails to impress, the consequences are damaging. Many consumers say a disappointing applicant journey would make them question purchasing from the brand again.
Once you’ve developed the core elements of your EVP, make sure you communicate about them with consistency. Consider the various touchpoints where EVP messaging takes place: career sites, job posts and newsletters are all possible options. Build consistent communications across these platforms by talking about your EVP with similar language, tone and expressions. Consistent messaging builds trust, reinforces your employer brand and enhances the overall candidate experience.
Carrying out your EVP requires hefty communication. Employees need to be reminded of the values their organization stands for, the benefits they have access to, and the opportunities in front of them. When building a communication strategy, remember that employees communicate in different ways. Communicate visually and verbally. Circulate a variety of virtual and physical materials. Most importantly, make sure your leaders uphold your organizational values.
Once you’ve developed your organization’s EVP, monitor its effectiveness to spot shortcomings and successes. It’s important to gather data from candidates and workers to determine how your EVP is perceived during the applicant and employee experience.
Use multiple methods to ensure quality data:
An employee value proposition is essential to attracting and retaining top talent. It provides more consistent experiences for candidates and employees and ensures these experiences are aligned with organizational values. If you’re ready to improve your organization’s EVP, schedule a demo with iCIMS.