- Solutions
- Products
- Community
- Resources
- Company
Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn more
June 27, 2019 
2 min read
The numbers don’t lie – text recruiting is the future, and the future is now. Americans check their phones about 80 times a day, and TextRecruit customers average a 37% candidate response rate within 12 minutes. Compare that to email – CDW, a global technology firm and TextRecruit customer, experiences a text message open rate that’s five times higher than email, and an opt-out rate that’s 25 times lower than email.
The reason why text messaging works better than traditional forms of candidate communication like email and phone calls are clear – the convenience factor of checking a text message is a huge advantage compared to logging on to email or taking a phone call during work hours. Many candidates, like retail workers or healthcare professionals, work on-the-go jobs and don’t have time for email or phone calls – but can shoot off a quick text.
But will texting by itself bring in more qualified candidates? Texting is a means of communicating and getting your message out to potential candidates, but it’s not the overall strategy. For that, recruitment text messaging must be paired with a strong candidate relationship management program.
What is candidate relationship management (CRM)?
Candidate relationship management (CRM) software helps to nurture leads and keep talent pipelines full so jobs can be filled faster. CRMs are ideal for managing the leads you pick up at recruitment events and job fairs, but also to keep in touch with qualified candidates who weren’t a great fit originally but might be later on down the road.
CRM programs rely on one major component – staying connected with passive candidates through engaging content. Whether those candidates are found at a job fair or already exist in a pipeline, it’s important to keep them engaged with your brand through information they’ll find relevant to their own jobs. It doesn’t need to be content that’s exclusive to your company, but should be something that candidates find helpful, like new advances or breaking news about your industry.
This content is usually shared out in automated, personalized email blasts so employers stay top of mind with candidates. But with recruitment text messaging capabilities, you can reach more candidates quickly, taking advantage of better open rates and lower opt-out rates.
Texting + CRM = Your New Recruitment Channel
For optimal candidate engagement, complement your CRM program with recruitment text messaging. Employers who do this can track engagement levels of passive candidates in their pipelines and adjust their strategies if candidates become disengaged, reaching them quickly through text messages. They also free up their recruiters from administrative tasks like scheduling and answering basic questions about the job using AI-powered chatbots, which are automated to perform those simple tasks. This gives recruiters more time to focus on hiring the right talent and providing better experience to candidates.
Interested in learning how to take advantage of these advances in recruitment technology? Download our Definitive Guide to Recruitment Marketing ROI today.
