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Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
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March 23, 2022 
5 min read
As expected, we’re seeing the candidate-driven market continue as we enter Q2 of 2022. With recruitment and retention top of mind, what are you doing to ensure you attract and engage with top talent in the most meaningful way possible?
Take a step back and look at your recruiting process. What does your outreach strategy look like? Are you transparent about responsibilities, expectations, qualifications, salary range, perks, and benefits? Are you showcasing what sets your company apart from all the others eagerly pursuing the same candidates?
If you’re receiving little to no response from candidates or there’s drop-off during the recruiting process, consider changing up how you begin your candidate engagement experience with employee-generated content. Starting in early 2021, candidates with desired skillsets have been inundated with messages from recruiters across various communication platforms, offering gift cards, enticing sign-on bonuses, and ultra-competitive salaries. According to LinkedIn, 90% of people are open to learning about new job opportunities. So how do you stand out in the sea of hungry recruiters?
Recruiters can no longer send their standard recruiting script to candidates via LinkedIn InMail and cross their fingers for a response. The time for copy-paste interaction has long passed. Taking the time to craft a personal video message with a screen and webcam recording is one of the best ways to set your company apart from the competition. With iCIMS Video Studio – Capture, you can start your candidate engagement experience with a more personable touch. By putting more than just a dated LinkedIn picture in front of your candidate, you can easily demonstrate that you’re genuinely interested in them, their expertise, and what they can do to help accelerate your company to the next level.
Whether you’re prospecting candidates or they’re finding open positions on your career site, you should be transparent about responsibilities, expectations, qualifications, salary range, perks, and benefits within the job description. A candidate-driven market means they want as much as possible on the table before responding to your InMail or hitting “Apply” on your career site.
Even if your job descriptions and recruiters are armed with all this information, how do you stand out? Adding a self-recorded video from the recruiter or hiring manager highlighting the critical elements of the role within the job description is another way to capture their attention and give them a better feel for the company, team, and position.
Leveraging video job descriptions is a great way to engage with prospective applicants online. Screen recorded videos or employee testimonials bring the employee experience to life in a way that text-only job descriptions cannot. A recent study from TalentBoard states that video job descriptions were the primary planned technology investment for 2022, further emphasizing the importance of incorporating videos into your candidate outreach.
According to CareerBuilder, job postings with video icons are viewed 12% more than postings without video and receive a 34% greater application rate.
When recording your video job description, don’t read through the job overview, responsibilities, and qualifications verbatim. Show your enthusiasm about the role and company while hitting on the key elements candidates want to know about. Consider including why you love working for the company. Plan your script ahead of time, incorporate slides, imagery, and stats to reinforce why a candidate should apply for this role at your company.
You can humanize the recruiting experience and tell your company story with the help of employee-generated content. Want to learn more about leveraging employee videos to attract and engage top talent? Download a copy of Attract talent with employee videos.
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