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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
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Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
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Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
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Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
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Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
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Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
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Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
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Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
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December 10, 2021 
5 min read
If you read our recently released candidate experience report, which looked at what it’s like to apply for a job with Europe’s biggest companies, you know how important it is to offer job candidates an engaging experience.
Many considerations go into making an incredible candidate experience, including how you showcase your company culture, your corporate values, and open positions. A genuinely standout career site, which almost every company surveyed has in one form or another, not only highlights those important features but makes the application process a breeze.
Here’s a quick overview of the report. If you’d like to dig deeper and learn more about what it’s like to apply to Fortune 500 companies based in Europe, you can download the full report here.
We learned from the report, which looked at the job application process at all 133 European companies surveyed, that candidates agreed on the following key topics:
Career websites were evaluated and rated on design, number of clicks required to find a relevant job, application complexity, and quality of applicant tracking. Results show that many companies are still not giving candidates a 21st century experience fit for virtual hiring needs, despite innovative technologies and process advancements that are available.
How do you bring your own career site up to 2021 standards? Here are four tactics for optimizing the candidate experience on your career site.
Career sites are often the first impression that companies can make on candidates. Companies can showcase brand image, values, and culture and promote all positions and career paths. However, our research reveals that not all companies may understand the importance of a dedicated career site to meet candidates’ needs and modern recruiting goals.
Innovative and forward-thinking brands are adopting consumer-driven trends in designing career sites and revamping recruitment and talent engagement efforts. Many HR leaders and talent teams are adopting technologies used on social media by influencer marketers to engage with candidates and employees via user-generated video content.
According to iCIMS data, employers that use video can see up to a 75% increase in SEO traffic to their career sites. Additionally, job seekers spend up to 37% more time on career sites when video testimonials are present, and applications increase up to 34% when video testimonials are present on job descriptions.
As more and more candidates apply from their phone, check that your career site is accessible and optimized for mobile. All the companies surveyed in our report had a mobile version of their career page (whether a dedicated career site or a tab of job listings on the company website).
The survey looked at two components of the career site: the look and feel and general ease of use. For the most part, candidates were more critical when it came to look and feel. Candidates tended to like the overall design of the sites that used light colors, featured images and videos, and had less text.
Recruiting chatbots effectively improve the candidate experience and having one may indicate whether an employer is staying on top of tech trends.
Leading employers leverage AI-powered digital assistants to recruit anytime or anywhere, at scale, keeping talent pipelines warm by engaging candidates with automatic text campaigns.
While only 9% of the companies surveyed leverage this technology, it can improve recruiting efficiencies and positively impact the candidate experience.
Whether finding a job or filling out an application, try to make the candidate journey as smooth as possible to help get prospective candidates through the process. A one-click application can make the process efficient and positions you as an employer that’s up to date on the latest tech trends.
The technology for auto-filling forms from a CV or LinkedIn profile is increasingly sophisticated and used by top companies. However, many employers still require applicants to create an account, which many reported as an onerous and unnecessary step in the application process.
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You can find out more about the candidate experience on career sites in our latest report, conducted in partnership with HEC Junior Conseil.
