- Solutions
- Products
- Community
- Resources
- Company
Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn more
October 12, 2020 
4 min read
Candidate-facing technology often gets the most attention. Examples include snazzy career sites, interactive recruiting chatbots, and customizable offer letters. In a way it makes sense – these products and features have the most direct and obvious impact on an employer’s ability to source and engage candidates.
But don’t overlook your applicant tracking software (ATS) to fill the same role. The humble ATS may not generate the same sort of buzz as text recruiting software, but that doesn’t mean it’s any less capable. In fact, your ATS plays one of the most significant roles in attracting and hiring talent – if you tap into its full potential.
Here are three ways you can hack your ATS to attract and hire talent.
(Editor’s Note: for more on what an ATS does, check out our glossary entry here).
If you were to start a job search right now, what would be your first move? Would you pull up LinkedIn? How about Indeed? Would you call a former colleague you trust? Or would you scour the career sites of employers in your industry?
More than 70% of job seekers don’t start in any of those places. Instead, they turn to Google.
Job boards are middlemen. They thrive because they rank high in Google searches whereas your career site probably doesn’t. And that’s precisely why employers shell out the big bucks to advertise their jobs with on these sites.
Unfortunately, this isn’t the best experience for candidates. They end up filling out multiple profiles and registering for multiple career sites. And that’s not their aim – they just want to search and apply for jobs.
Then Google started shaking up the game by scraping jobs directly from employers’ career sites. This cuts out the job boards entirely. That’s a win for candidates and a win for your recruitment marketing budget.
Your applicant tracking system should have fields that correspond to what Google uses to list and prioritize the jobs it shows. Did you know iCIMS was the first to partner with Google to make the process easier and improve search results?
While we take care of the backend, here’s a few ways to boost your searchability:
Some will argue a long application is a good thing. It separates out the dedicated from the mildly interested. Maybe that’s true. Or maybe it’s a great way to kill enthusiasm.
Here’s a better alternative: use career sites to showcase your company and culture before job seekers apply to your ATS. Get hyper-targeted for specific skills, experiences, and traits. It’s a more effective way to excite good-fits and encourage poor-fits to look elsewhere without wasting anyone’s time.
Regardless of the role, the application process should be as simple and quick to complete as possible. Think relevant experience, skills, and qualifying questions. You don’t need to know everything about a candidate to start evaluating them.
A great way to start is to set up your ATS to build and add on to candidate profiles over time. For example, you might add reference lists or the results of skills and personality assessments further into the process – this rarely needs to be accomplished in the initial application.
Resume parsing is also a big benefit to candidates – it saves them from having to enter the same information twice. Many candidates also appreciate the option to pull relevant information from their social profiles like LinkedIn.
Waiting to hear back from an employer is stressful, especially during these uncertain times. One of the best things employers can do is overcommunicate. But how much is too much?
Here’s a general rule of thumb: if you’re wondering if you should reach out, reach out. Go ahead and send that update if it’s been a few days since your last one – even if it’s only to say there’s no update yet. Your candidates will appreciate it.
Unfortunately, having the time can be a challenge. But did you know your ATS can save you time by sending automated emails and text messages to candidates?
But isn’t a personal note more effective than an automated email or text? Sure, sometimes. But candidates don’t always need personal.
Above all, candidates want to know where they stand. Do you care that the order confirmation or tracking number for that package you ordered isn’t personal? No, you just want to know your order processed and when it will arrive. The same principle applies here. By automating some communication, you’ll have more time to deliver bigger updates yourself.
Bottom line: Keep candidates informed and feeling good about their decision to apply. Use your ATS to automate messages so they’re helpful, frequent, and don’t eat into your day.
Ready to learn more? Check out Power Your Business with Virtual Hiring for tools and tips for hiring remotely. Click the link below to get your copy.
