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Nurture your talent community members

You worked hard to attract job seekers. They’re interested in your organization – many have shared their contact information and hope to hear from you in future. Here’s how to stay fresh in their minds.

Channels run:
Career site | Email | Text | Video

KPIs affected:
Number of applications | Conversion rate
Time to fill

Set-up steps

  1. Create a form: The first step is collecting necessary information about job seekers (name, email, resume, job interests).
  2. Configure job alerts: These let talent know when there are relevant openings.
  3. Automate communication: Include a confirmation email, periodic follow up messages, and texts. Pull from our examples below.

Subject: You’re in! Welcome to [organization name]’s talent community 

Body: Hello [candidate’s name], 

Welcome to [organization name]’s talent community! Thank you for joining us. 

As a member, you’ll receive: 

  • Early job alerts: Be among the first to hear about job openings that match your skills and interests. Check out our current job postings here [link to job listings page]. 
  • Exclusive insights: Gain access to industry news, career tips, and exclusive content. Start with our blog here [link to the blog]. 
  • Networking opportunities: Connect with like-minded professionals at our upcoming events [link to career/talent events]! 
  • Personalized experiences: We’ll ask you to update your profile periodically so we can stay up to date on your career an send relevant content. You can update it now here [link to update the profile].

Have questions or need assistance? Contact our team at [insert contact email]. 

Stay tuned for exciting career possibilities at [organization name]! 

Best regards, 

[recruiter/sourcer name] 

Subject: Explore what [organization name] has to offer 

Body: Hey [candidate’s name], 

As a valued member of our talent community, we want to get to know you better–and we want to tell you a bit more about us. We’ve prepared some valuable resources based on the interests you indicated in our signup form. 

  1. [Video]: [Provide a brief description and a link to a video talking about what it’s like to work at your organization]
  1. [Blog post]: [Describe and link to a blog post that talks about internal mobility at your organization]

These resources are designed to provide you with insights into our culture, industry trends, and potential career paths at [organization name]. Feel free to explore them at your own pace. 

If you have any questions or specific topics you’d like to learn more about, please don’t hesitate to reach out to us at [email]. We’re here to support your journey and provide you with the information you need to make informed career decisions.  

Thank you for being a part of our talent community, and we look forward to helping you in your career exploration. 


[recruiter/sourcer name] 

Subject: Your career is our priority  

Body:Hi [candidate’s name], 

We hope this message finds you well. We noticed that you recently joined [company name]’s talent community, and we’re delighted to have you with us. 

We understand that everyone’s preferences vary when it comes to communication, and we want to ensure you receive information in the way that suits you best. Whether you prefer to explore opportunities at your own pace or actively engage with our updates, we’re here to support your career journey. 

If you have any specific interests, job preferences, or questions you’d like to share with us, please feel free to respond directly to this email. We’re here to assist you in finding the right career path within our organization.  

Alternatively, if you’d like to adjust your communication preferences or update your profile, you can do so by logging into your talent community account [insert link]. 

Thank you for being a part of our talent community, and we look forward to assisting you in your career aspirations. 


[recruiter/sourcer name] 

Sending a follow-up text message is a convenient way to gently remind candidates about your talent community and encourage engagement. Keep this text message friendly and brief, candidates to reach out with any questions or requests for more information. 

Message: Hello [candidate’s name], this is [recruiter/sourcer name] from [organization name]. Just wanted to check if you received our recent email welcoming you to our Talent Community. We’re excited to have you on board! I wanted to invite you to check out this video [link] to see what career pathing looks like at [organization name]. Reply if you have any questions. Thanks! 

At this stage in the process, it’s important to keep the videos more general because they haven’t applied yet and you haven’t gotten the chance to see much detail about what interests each job seeker. You can send video prompts to employees, asking them to record themselves answering the following questions, so you continuously source great content to send in your talent community nurture campaigns. 

  • What are the benefits like at [organization name]? 
  • How does [organization name] support your life outside of work? 
  • Share a story about when you’ve used one of our benefits and its impact on you and/or others. 

Next steps

As you continue to grow and nurture your talent community/talent pools, remember these important components: 

  • Regular communication: Consistently share relevant content like job alerts, industry insights, and career tips. 
  • Personalization: Tailor messages to members’ interests, when possible, for a deeper connection. Make sure your CRM has the ability to send hyper-personalized follow-up messages based on a candidate’s previous interactions with your content. 
  • Feedback loop: Seek member feedback to improve communication and offerings 
  • Exclusive content: Provide unique resources like webinars and whitepapers. 
  • Engagement opportunities: Host Q&A sessions, virtual events, and networking opportunities. 
  • Career development: Offer resources for skill enhancement and career advancement. 
  • Timely responses: Ensure quick replies to inquiries, building trust. 
  • Recognition: Celebrate member achievements to foster appreciation. 
  • Community building: Encourage member connections through LinkedIn forums or groups.

These practices help maintain and convert your vibrant talent community. 

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