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The Unique Benefits of Marketing Automation

April 25, 2022
iCIMS Staff
4 min read

Candidate.ID is the world-first marketing automation technology for talent acquisition,  leading the way in talent pipeline management. With 3.8 sextillion marketing workflows, Candidate.ID is the only talent acquisition technology that can automate your messaging, personalised and at scale.

Your current tech might tell you who your candidates are, but does it actually tell you who’s interested? Read on to find out about the future of marketing automation in talent acquisition, and what Candidate.ID can do that your existing tech can’t.


What is marketing automation?

Marketing automation is widely known as software used to cut down on manual admin time, automating everything from email marketing and social media posting to ad campaigns. Marketing automation is not only used as a means of efficiency but it helps companies better engage and nurture their market, providing a more personalised experience for their customers.

In the world of marketing and communications, automation is not a new concept with marketers across the globe utilising it to target their customers more effectively than ever before. However, in the world of talent acquisition, no recruitment tool has ever come close to what marketing automation can do. Well, that is until Candidate.ID came along.


What do other recruitment technologies do?

In talent acquisition, the market for technology is saturated. From Applicant Tracking Systems to CRMs, chatbots and onboarding solutions, recruitment technology is used with the aim of streamlining recruitment processes and helping recruiters manage candidate data. As you know, securely storing candidate information is of the utmost importance. Commonly, recruitment technology is used to help recruiters collect information on candidates for hiring and organise that information, the main purpose being to store and sort data.


Why marketing automation?

Existing recruitment technologies may be miles better than using spreadsheets and email chains to organise your data. However, imagine a world where you could nurture candidates throughout the entire recruitment process, automating a series of personalised communications and building an engaged pipeline of in-demand talent. Now, that is the unique benefit of Candidate.ID’s marketing automation technology.

  • No other talent acquisition technology scores candidate clicks so you get daily hot leads, and can filter your pipeline by engagement.
  • Candidate.ID is the only talent acquisition technology offering true personalisation and candidate nurture at scale.
  • No other talent acquisition technology offers you the ability to track candidates across your company’s digital footprint.


So, how does Candidate.ID actually work?

Marketing automation sits at the top of the funnel and manages all interactions with talent, including when candidates open an email, visit a career site or click on a social media post. Candidate.ID solves what other recruitment technologies just can’t – engaging candidates in a meaningful way, and letting recruiters know which of those candidates are engaged, or ‘hire-ready’.

Candidate.ID’s one of a kind campaign builder has over a billion marketing workflows, allowing you to truly personalise your communications at scale. And, this is only the start. Using trackable links, Candidate.ID is able to track candidate clicks across your company’s digital footprint so you know what’s working and what isn’t. Each activity, or interaction a candidate makes is then given what we call an ‘engagement score’. This allows you to filter your talent pipelines by engagement, discovering which candidates are cold, warm and ‘hire-ready’ in real-time.

Candidate.ID offers the unique ability to not only personalise your messaging and nurture your candidates, but it allows you to track exactly how your candidates interact and filter those candidates based on engagement.


How we’ve helped our customers

We can harp on about the benefits of marketing automation all day, but we know as well as you that the proof is in the pudding. So, here’s a little bit about how Candidate.ID has helped a leading UK university drive diversity hiring with marketing automation technology.

Taking a transformative approach, the university is using Candidate.ID to create engaged pipelines of candidates from diverse backgrounds, such as BAME individuals, candidates with both neurodiverse and physical disabilities and women in STEM. With marketing automation, the university has achieved 99% direct hiring this past year with only 6 agency hires overall. Simultaneously, the university has achieved a 35% increase in BAME appointments year on year from 20% to 27%, and 65% of its workforce is female.

Using marketing automation, our customer is driving recruitment activities whilst encouraging diverse applicants across the university. As the world progresses, hiring a diverse and inclusive workforce is more important than ever – this university is using marketing automation to transform its entire talent acquisition strategy.


What is the future of marketing automation?

At Candidate.ID, we believe that marketing automation is the future of talent acquisition technology. No other TA tech can do what Candidate.ID does and we are proud to be leading the way in solving our customers’ recruitment challenges with marketing automation. Candidate.ID solves the problems that no other recruitment technology can, cutting down on time to hire by 50% and doubling the number of hires per recruiter.


Transform your talent acquisition strategy with marketing automation

Want to know more about how you can discover which candidates are cold, warm and ‘hire-ready’? Download our ebook here.

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