- Solutions
- Products
- Community
- Resources
- Company
Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn more
April 25, 2022 
4 min read
Candidate.ID is the world-first marketing automation technology for talent acquisition, leading the way in talent pipeline management. With 3.8 sextillion marketing workflows, Candidate.ID is the only talent acquisition technology that can automate your messaging, personalised and at scale.
Your current tech might tell you who your candidates are, but does it actually tell you who’s interested? Read on to find out about the future of marketing automation in talent acquisition, and what Candidate.ID can do that your existing tech can’t.
Marketing automation is widely known as software used to cut down on manual admin time, automating everything from email marketing and social media posting to ad campaigns. Marketing automation is not only used as a means of efficiency but it helps companies better engage and nurture their market, providing a more personalised experience for their customers.
In the world of marketing and communications, automation is not a new concept with marketers across the globe utilising it to target their customers more effectively than ever before. However, in the world of talent acquisition, no recruitment tool has ever come close to what marketing automation can do. Well, that is until Candidate.ID came along.
In talent acquisition, the market for technology is saturated. From Applicant Tracking Systems to CRMs, chatbots and onboarding solutions, recruitment technology is used with the aim of streamlining recruitment processes and helping recruiters manage candidate data. As you know, securely storing candidate information is of the utmost importance. Commonly, recruitment technology is used to help recruiters collect information on candidates for hiring and organise that information, the main purpose being to store and sort data.
Existing recruitment technologies may be miles better than using spreadsheets and email chains to organise your data. However, imagine a world where you could nurture candidates throughout the entire recruitment process, automating a series of personalised communications and building an engaged pipeline of in-demand talent. Now, that is the unique benefit of Candidate.ID’s marketing automation technology.
Marketing automation sits at the top of the funnel and manages all interactions with talent, including when candidates open an email, visit a career site or click on a social media post. Candidate.ID solves what other recruitment technologies just can’t – engaging candidates in a meaningful way, and letting recruiters know which of those candidates are engaged, or ‘hire-ready’.
Candidate.ID’s one of a kind campaign builder has over a billion marketing workflows, allowing you to truly personalise your communications at scale. And, this is only the start. Using trackable links, Candidate.ID is able to track candidate clicks across your company’s digital footprint so you know what’s working and what isn’t. Each activity, or interaction a candidate makes is then given what we call an ‘engagement score’. This allows you to filter your talent pipelines by engagement, discovering which candidates are cold, warm and ‘hire-ready’ in real-time.
Candidate.ID offers the unique ability to not only personalise your messaging and nurture your candidates, but it allows you to track exactly how your candidates interact and filter those candidates based on engagement.
We can harp on about the benefits of marketing automation all day, but we know as well as you that the proof is in the pudding. So, here’s a little bit about how Candidate.ID has helped a leading UK university drive diversity hiring with marketing automation technology.
Taking a transformative approach, the university is using Candidate.ID to create engaged pipelines of candidates from diverse backgrounds, such as BAME individuals, candidates with both neurodiverse and physical disabilities and women in STEM. With marketing automation, the university has achieved 99% direct hiring this past year with only 6 agency hires overall. Simultaneously, the university has achieved a 35% increase in BAME appointments year on year from 20% to 27%, and 65% of its workforce is female.
Using marketing automation, our customer is driving recruitment activities whilst encouraging diverse applicants across the university. As the world progresses, hiring a diverse and inclusive workforce is more important than ever – this university is using marketing automation to transform its entire talent acquisition strategy.
At Candidate.ID, we believe that marketing automation is the future of talent acquisition technology. No other TA tech can do what Candidate.ID does and we are proud to be leading the way in solving our customers’ recruitment challenges with marketing automation. Candidate.ID solves the problems that no other recruitment technology can, cutting down on time to hire by 50% and doubling the number of hires per recruiter.
Want to know more about how you can discover which candidates are cold, warm and ‘hire-ready’? Download our ebook here.
