- Solutions
- Products
- Community
- Resources
- Company
Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn more
September 21, 2022 
4 min read
Hiring a diverse and inclusive workforce is a key priority for most employers, but many are lost on where to start. Who is doing it well, and how much of a role can recruiting technology play in diversifying talent pools?
Shaun Daly, Head of Resourcing at The Open University appeared on The Recruiting Future podcast with Matt Alder sharing his insights on increasing the diversity of its organisation by rethinking its entire talent acquisition model, building an inclusive employer brand and utilizing disruptive technologies
Keep reading for Shaun’s thoughts on using Candidate.ID to transform The Open University’s talent acquisition strategy.
“The reason we’re called The Open University is because we don’t have the same entry-level requirements that other universities have. What that means is that The Open University is a leveler so that people in society that wouldn’t traditionally go to university can get an education. A lot of our students are people who perhaps didn’t get to go to university when they were younger. Maybe they’ve had a different career, going from one job to another, or maybe they’ve got involved in having a family and bringing up children.
“The Open University is famed for innovation and being ahead of its time.”
“What I found when I joined The Open University was that they had always just recruited, no problem. They had one way of doing it – the team put out adverts and in would come the applications. No real effort. There was good direct sourcing, but it was supplemented by lots of agency hiring because the level of in-house capability and sophistication from a talent attraction and recruitment perspective wasn’t necessarily that high.
“When I engaged with my colleagues to get a better understanding of how this was all working, what I noticed was that they’d always done a lot of work on our brand, but nothing on employer brand.”
“When we looked at the diversity profile of The Open University for the scale and importance of institution it is, we begin to realize, perhaps not all is well. We might have been recruiting so-called successfully all these years, but actually, we’d been recruiting people like us.
“That was the problem. We had significant under-representation for ethnic minorities, for black and Asian employees, a significant under-representation of people with disabilities and neurodivergent conditions and a significant under-representation of women in senior positions. When we started to play back all of that, we started to craft a specific employer brand and attraction strategy to focus on those that were under-represented. “
“In the UK, it’s become harder to recruit quickly, but what we were able to do really well with Candidate.ID was we were able to find a neat way to funnel the type of candidates that we were looking for, and that we did need to engage more. As I said, mostly we don’t struggle to recruit. However, there are areas that have always been a struggle for us.
“I met somebody from Candidate.ID at a conference a couple of years back, and I was really impressed by the idea of recruitment marketing automation. That just made sense immediately to me. Once we got into conversation, their agility to mobilize a solution, which would really help where I was at and kill two birds with one stone was brilliant.
“We went out to market last year with our new ‘be so much more’ brand. Candidate.ID were able to host specific landing pages, firstly, for the generic teaser campaign that we did. Secondly, for the specific underrepresented groups that we were trying to target and then thirdly, for specific job and event campaigns. One of those, for instance, was an associate lecture online recruitment event, which we hosted there and promoted through social media.
“The event generated a thousand event applications in four days. It was hugely successful and the Candidate.ID platform allowed us to do that in the absence of having other systems at hand. Whilst that was a real benefit to us, the real benefit we found was that people applying for the event, coming along to that event, or coming through our talent pool via the Candidate.ID platforms were now in a CRM system, which is much richer in terms of how we can segment that database.
“Through regular communications and asking people if they wanted to be in the talent pool, and what kind of events and roles they were interested in, we’ve been able to segment, focus, and target based on particular skill sets, particular areas for not just associate lecturers, but everything.
“That’s been a real benefit to us. We’re hoping that there’s a really neat way to continue our relationship next year.”
Candidate.ID’s award-winning product is transforming the way talent acquisition leaders attract, engage and advance talent. With diversity hiring at the top of recruiters’ priority list, Candidate.ID here to help you diversify your talent pool while increasing recruitment effectiveness,
To find out how you can diversify your talent pools with marketing automation, book a demo now.
Want to know more about how you can discover which candidates are cold, warm and ‘hire-ready’? Download our ebook here.
and receive free tips on how to attract, engage, hire, & advance the best talent.
