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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn moreWhen a candidate clicks on your career site, what will they experience? What will they feel? And what will they do next?
A career site has the power to convert a curious job seeker into a star employee. To do so, your career site needs to offer detailed information about open positions, give viewers an idea of your employer brand, and show what your organization has to offer – from your great dental plan to your quirky company traditions.
When a career site lacks these elements, it doesn’t just leave curious candidates wanting more. Instead, it may be pushing job seekers toward your competition and increasing your sourcing costs.
Attract candidates and drive applicant rates with a career site that jumpstarts the candidate experience. You’ll stand out from the competition when you offer a site that shows candidates why they want to work for your company, what roles they can apply for and how to get started — right now.
Below are 10 best practices you can implement to elevate your career site, paired with real-life examples of employers that are nailing it.
Your employer brand encompasses your mission, values, culture and personality, according to The Society for Human Resource Management. Employer brand is an important part of any organization’s employee value proposition, as it shows job seekers why a company stands apart from its competition. A career site isn’t complete without it.
To establish your employer brand, start by stating your mission, and tell job seekers how open roles connect to your organization’s overarching purpose. Teach applicants about your company’s history. And give them an idea of what you value, whether that’s passion, innovation and excellence, or collaboration, curiosity and dedication.
Most importantly, be clear about what candidates will gain by working at your company. In addition to things like compensation and benefits, what’s in it for them?
See it in action: Caleres educates job seekers on company history and invites them to reach their full potential while collaborating with fellow creatives.
Your company’s branding will give you a lot of direction for your career site. Take its cues: Your career site should feel very similar to your main site.
Your company brand will impact your career site and your candidate experience. Remember that the opposite is true, too. According to iCIMS’ 2023 Talent Experience Report, 56% of people would be less likely to be a consumer of a brand if they had a subpar candidate experience. In other words, a poor candidate experience could turn a brand loyalist into your competition’s next best customer.
See it in action: On the careers page of The Cheesecake Factory website, visitors are met with the colors and fonts they know and love from the restaurant.
Videos are everywhere these days. Why shouldn’t they be on your career site, too? Add short, informal videos of your employees telling candidates what it’s like to work at your company. When job seekers see the footage, they’ll feel more connected to your organization and envision themselves working there.
These videos will help you attract the right candidates to your company, provide additional information about open roles and jumpstart the onboarding process. See best practices for videos here.
See it in action: On the CommonSpirit Health career page, job seekers hear from an executive, a recruiter and a nurse about what their employee experience might be like.
When companies carve out career pages for specific departments, they help job seekers see where they’d fit in and how their future department operates. Departmental career pages give the company a chance to speak specifically about a department’s mission, the expectations of roles within that team and the culture new employees will find there.
See it in action: PSA Airlines organizes its career site role by role, from first officers to flight attendants.
A sense of belonging is fundamental to a workplace where all employees feel accepted and valued. But only 43% of respondents in the iCIMS 2023 Workforce Report say they feel a sense of belonging at work. Show candidates how your organization makes sure everyone feels welcome by explaining your approach to diversity, equity, inclusion and belonging.
See it in action: Encompass Health includes a full report on its DEI page that discusses the company’s goals and progress.
Benefits are a big deal to job seekers. More than half of employees say they would accept a job offer with lower pay to get a better benefits package, according to a recent study from Aflac. Companies should capitalize on the attention benefits receive by spelling out what they offer, from health plans to training opportunities. Work with HR to make sure the information you feature is accurate and as detailed as possible.
Depending on your location, you may be legally required to feature information about salary ranges wherever you post your open roles, including on your career site. HR will help you determine what those pay ranges look like and the language you should use to introduce them. This step may require a lot of effort — especially on HR’s part — but in addition to keeping you compliant with the law, it may also help you attract candidates, many of whom expect to see a salary range on job posts. In fact, 43% of entry-level applicants would not apply for a job if the salary range wasn’t posted, according to iCIMS’ Class of 2023 Report.
See it in action: Global Medical Response gives job seekers a sneak preview of its benefits on the main page of its career site, which links to a fuller explanation that details more offerings.
Remote and hybrid work is so widespread these days that it’s important to be clear about where, when and how you expect employees to work. If you can offer flexible work options, promote that heavily on your career site. Eighty-one percent of global desk-based workers want flexibility in where they work, and 93% say they want flexibility in when they work, according to a poll from the FutureForum.
See it in action: Kingfisher showcases its hybrid work policy, emphasizing employees’ freedom to choose how they split their week between the office and home.
Candidates are done with being in the dark during the application process. In iCIMS’ 2023 Talent Experience Report, respondents said that a lack of communication and updates from employers was the most frustrating part of the application process. Eighty percent said that receiving updates during the process would improve their experience and perception of the employer.
Employers can ease these frustrations by providing information about their hiring process on their career site. A simple breakdown of the timeline the application process generally follows will help candidates visualize the journey ahead of them. It may even prompt them to take the first step and submit their application.
See it in action: SoftwareOne explains its application process with a clever graphic titled: “Six steps to your dream job.”
What about the job seekers who like your company but don’t see the right opportunity? Nurture their interest by inviting them to a talent community. They’ll sign up for a newsletter that updates them on the latest opportunities, career events and company news. And you’ll have a way to stay in touch when the perfect role for them opens up.
See it in action: ICON’s invite to job seekers is obvious — but it’s not intrusive. Candidates will see it no matter where they are on the career page.
Don’t be shy about your five-star rating on Glassdoor. If you’ve won awards for your employee experience or have been publicly celebrated as a great place to work, tell candidates. External reviews and third-party accolades go a long way in verifying what you’ve been saying all along: that you offer a top-notch employee experience.
See it in action: The iCIMS career site is loud and proud about the awards and accolades we’ve collected as an employer. We don’t want to brag, but we’ve earned quite a few.
Ready to revamp your career site? Follow these steps to create a winning business case for your career site redesign.
Anna is passionate about empowering businesses to grow profits through purpose. She enjoys using her creative and marketing backgrounds to tell compelling stories and hopes to inspire business leaders to choose solutions that deliver tangible results.
Bitten by the creative bug at a young age, Anna graduated from Stephen F. Austin State University with a BA in theatre. In addition to acting and directing, she enjoys DIY projects, gardening and obstacle course racing.