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Customer success stories

PSA Airlines

How an airline staffs more than 550 daily flights to 90 locations by creating a frictionless candidate experience


Dayton, Ohio
Company size:
$1.5 billion
Partner integratons
iCIMS Indeed Apply integration
iCIMS products:
Applicant Tracking System
Video Interviews
Text Engagement

When the travel industry screeched to a halt in 2020, airlines were faced with the difficult task of rightsizing their operations. PSA Airlines furloughed a significant portion of its workforce, mostly pilots and flight attendants. When 20% of those crew members chose not to return following a recall, the regional airline was forced to compete with major carriers to fill those spots.

PSA Airlines’ approach 

PSA talent leaders explored creative ways to get in front of the competition by leveraging data and insights from their ATS dashboard. This data helps the team identify hard-to-fill roles based on time to fill and where top candidates for those positions originate.

Female employees of PSA Airlines stand in front of a plane in a hanger
PSA Airlines flight attendant speaks into the phone

Video interviews drastically cut application time

PSA’s hiring team learned flight attendant candidates spent an average of 22 minutes to complete their applications. That process included a video assessment, phone screen and in-person interview. By wrapping all its pre-screening into iCIMS Video Interviews, application time dropped to just 7-10 minutes.

PSA also uses iCIMS Indeed Apply integration to make applying for roles even easier and to get in front of candidates faster. Using this integration helped more than double the number of flight attendants in hiring classes, which increased from an average of 40 new hires to 100.

Texting keeps candidates engaged

PSA’s talent team uses iCIMS Text Engagement to connect with candidates who are not responding to recruiters. They found that when a text is sent within 24 hours of the completion of the application, candidates are more likely to follow through with a phone screen or an interview than if recruiters were to call them.

PSA Airlines pilot mans the controls

With iCIMS, PSA Airlines: 

small teal check

Drastically cut its flight attendant application from 22 mins to less than 10 mins.

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More than doubled the number of flight attendants in its hiring classes

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Shaved background screening from a high of 25 days to just 10 days

Filling high turnover positions was all about understanding what our candidates had to go through when applying for a job with us. Making the application process easier allows us to stay competitive.

Director of Talent Management, PSA Airlines

Learn more about how iCIMS' Talent Cloud can help you attract, engage, hire and advance the best talent.

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