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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
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Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
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Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
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Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
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Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
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Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
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Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
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Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
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Learn moreBorn between 1997 and 2012, Generation Z includes about 67 million people. As the newest named generation, you may think of Gen Z as a group of children and teens. But the reality is that the oldest of this group is now 24 years old! That’s right, folks. Gen Z has officially entered the workforce.
To attract, engage, and hire Gen Z candidates, recruiters should take some time to understand the world they grew up in. Gen Z was born into a world full of digital conveniences – cell phones, social media, and Wi-Fi. But they also watched their parents uneasily navigate the 2008 market crash and were disproportionately at risk of losing their jobs during the Covid-19 pandemic.
Recent surveys also show that compared to previous generations:
Understanding Gen Z’s preferences, behaviors, and backgrounds may help recruiters create more effective strategies to attract this generation to the current workforce.
Here are seven tactics your TA team can use to appeal to Gen Z candidates.
Your career site is a great resource for Gen Z to quickly find information about open roles and submit a job application. However, before some applicants reach your career site, they’re diverted to third-party job sites and tasked with filling out repetitive forms and profiles. Search results from job boards can be a turn-off for Gen Z if the content is irrelevant or not a good fit.
When you optimize your career site for Google, your open positions can be featured on Google’s search results pages when someone searches for a key phrase like “software developer Houston.” These job postings can show information that Gen Z cares about, like commute time, salary, responsibilities, etc. By providing as much detail as possible, candidates will find your open roles quicker via Google, leading to a simplified application process and a better candidate experience.
According to a recent survey, when asked what they do with their free time, 74% of Gen Z respondents say they spend it online. This indicates that TA teams may benefit from a digital content strategy.
Create and share content about your brand that’s compelling and speaks directly to the Gen Z candidate, such as content about your purpose, diversity and inclusion, culture, training, social responsibility, and industry-specific conversations (think women in tech, for example). Share content on your career and social sites to inform your candidates and promote organic search through Google. The more you create and publish relevant content, the greater chance you have of leading Gen Z candidates to your career site.
Gen Z grew up with technology in a way that no other generation did. A 2018 study found that 95% of 13–17-year-olds had access to a smartphone. But it’s not exactly the “phone” part that Gen Z likes so much. Another study found that 73.4% of U.S. Gen Z and Millennials would choose their smartphone’s messaging app over the phone app if they could only keep one.
Text messaging is a low-pressure interaction. It is quick to respond to (averaging 90 seconds) and less formal than a phone call or email.
Recruiters can take advantage of text messaging to communicate with Gen Z candidates in a way that is familiar and accessible to them. With text recruiting software, recruiters can automate sending and receiving texts and support efficiency, compliance, and scale within their process.
Learn more about text recruiting software in our post, Why texting should be a part of your recruiting process.
The iCIMS Class of 2021 report found that 58% of college seniors look for diversity to be showcased during the hiring or interview process. Gen Z likely values diversity at work so much because they are the most diverse generation. They are simply looking for their own experiences and communities to be reflected in their workplace.
Stock images and empty mission statements won’t cut it for Gen Z. Instead, they look for concrete displays of diversity, equity, and inclusion practices within your employer brand. Employee resource groups (ERGs), employee video testimonials, or a Chief Diversity Officer are all ways your brand can showcase a genuine and tangible commitment to DEI.
In addition, employers should aim for consistent branding across various platforms. Generation Z is the most connected generation – if your employer brand differs from one platform to the next, they may question your values and be turned off to your brand entirely.
Companies can use social media to showcase their employer brand and allow Gen Z candidates to apply for jobs from their mobile devices. There are various social media platforms available, so it’s important to identify exactly where Gen Z spends their time. In 2021, studies have found that users age 18-24 are especially likely to use Instagram (76%), Snapchat (75%), and TikTok (55%).
In July of 2021, TikTok launched a pilot resume program that allowed candidates to submit job applications directly through the app. Snapchat has also implemented features that enable global brands like McDonald’s to attract and engage job applicants through the platform.
These experiences mirror the types of consumer and entertainment experiences Gen Z is already familiar with and has come to expect from brands on social media. To capitalize on this trend, TA teams can create mobile-optimized career sites and job applications. These foundational elements can be more easily integrated into a social media campaign, and ultimately, provide a more seamless experience for digital native Gen Z applicants.
A great way to attract candidates from any generation is through an employee referral program. However, it may be easier to attract Gen Z candidates through word-of-mouth referrals than previous generations.
A 2018 study found that Generation Z and Millennials are 43% more likely to engage in “pass along” word of mouth. This means they “heard good things” about a product or service but did not experience it directly. When Gen Z employees refer a friend to your company, that friend may, in turn, refer your company to a third person because they “heard good things” about your company culture or benefits.
Your TA team can support this word-of-mouth chain with a robust employee referral program. Starting with your talent acquisition software, employers can implement a well-functioning and sustainable employee referral program that makes it effortless for Gen Z employees to share open positions with their peers. With a thriving employee referral program, your current talent pool could be your company’s best source for hiring Gen Z
In Gen Z’s lifetime, they’ve watched their parents navigate the 2008 market crash, lost their jobs due to the Covid-19 pandemic, experienced protests, riots, and the effects of global climate change. These events have proven to Gen Z that the future is uncertain.
These experiences may affect Gen Z’s views on workplace longevity. They want to be prepared for unexpected change and have the tools necessary to adapt to new working conditions or job expectations.
Provide clear career paths, mentorship programs, and training to help attract Gen Z to your company. These programs can prove to Gen Z candidates that you value them for the long-term potential they bring to your company, not just for their ability to fill an entry-level role.
Additionally, investing in the future of your entry-level employees can reap significant rewards for your company overall. Building an internal pool of qualified talent can enable your TA teams to fill open positions more quickly. Reduced time to hire can often lead to company cost savings and improved recruiter productivity.
Gen Z wants personalized communications, equitable hiring practices, and the potential for career advancement. We’ve just scratched the surface with seven tactics, and there are many more creative and effective ways to attract Gen Z candidates.
Download our Guide to Attracting Talent to learn more about how the iCIMS Talent Cloud can support these hiring best practices and attract the newest generation of employees.