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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
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Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
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Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
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Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
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Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
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Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
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Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
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December 12, 2022 
4 min read
For decades, automation technology has been used in B2B sales and marketing to streamline communications and drive business growth. Until recently, marketing automation technology was unheard of in the world of recruiting and talent acquisition.
Eighty-one percent of companies agree that recruitment marketing looks different since the pandemic, with recruiters realizing the importance of a strong employer brand. Recruiters are using automation technology to help attract and engage top talent.
Keep reading as we cover the seven best practices for recruitment marketing automation and how recruiters are using it to amplify their recruitment marketing strategies.
Traditionally recruiters begin sourcing candidates once there is a vacancy to be filled. Today, we know that a short-term mentality can cause long-term recruiting challenges.
Nurturing candidates before they are ready to apply is key in creating sustainable methods of talent acquisition. Through automated campaign workflows, recruitment marketing automation offers personalized candidate nurture, at scale.
Recruitment marketing automation helps recruiters engage candidates with content tailored to their interests, ensuring a steady pipeline of hire-ready talent in their database.
Creating personalized content takes time, so you want to know it is reaching the right candidates. Research shows that email databases naturally degrade by 22.5% every year. If you’re not regularly updating candidate information, you may be missing the opportunity to engage with your top candidate.
Running regular nurture campaigns with a CTA to “update your details” allows engaged candidates to amend their job title, company or location. Not only does this revive your database but it ensures candidates are receiving content that they are interested in. It’s a win-win.
Refreshing your candidate database is key to engaging qualified candidates for your roles.
Using tracking and scoring, recruitment marketing automation allows you to automate actions based on candidate intent. Tracking engagement across your company’s digital footprint means recruiters have access to extensive candidate information.
How can you engage candidates without knowing which content interests them most? Knowledge like this puts you miles ahead of the competition, allowing you to engage candidates at a higher level.
Automated actions not only offer true personalization, but significantly cut down on manual human time.
Removing inactive candidates allows for a healthy database. Purging those inactive email addresses helps ensure high engagement and open rates.
How each organization classifies an inactive email address varies. Whether it’s been 3, 6 or 12 months since a candidate last interacted with your content, eliminate them from the database so you can focus on candidates who are interested in what you have to say.
When deciding on an engagement score for each action, prioritizing characteristics that indicate a readiness to talk is key. Identifying the characteristics of your best candidates and the most likely triggers that get a conversation going allows you to prioritize the most important actions to score in the candidate scoring model.
For instance, you may find that video content works best at creating conversations with your talent pool. Setting a higher engagement score for video click-throughs allows you to prioritize this action.
Once candidate scoring is in place, you can continuously tell which candidates are most interested. This can help you cut time to shortlist by 50%.
In any campaign, it’s important to ensure you are assessing what works and what doesn’t. A nurture campaign is no different. Throughout the campaign, report on stats like click-throughs and open rates to assess which content your candidates enjoy most, which subject lines work and the tone of voice your candidates relate to.
A nurture campaign can be ongoing, so this means iteration is critical.
The best candidates are only on the market for ten days. Recruiters need to act fast to secure top talent. With marketing automation, you can automate a step to notify recruiters the moment a candidate hits the hire-ready threshold.
Ensuring rapid outreach when a candidate becomes qualified with automatic task notifications means that no candidate is missed.
The world of recruitment is constantly evolving, and the pandemic has changed how we recruit. Recruitment marketing automation is leading the way forward with a solution like no other. Want to know more? Download our ebook here.
