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Customer success stories

Uber

How the ride and food delivery service used employee video testimonials to attract interns and early career candidates.

Headquarters:
San Franciso, CA
Founded:
2016
Revenue:
$5.78 billion
Company size:
20,000
Industry:
Logistics/Transportation
iCIMS products:
Video Studio
Text Engagement
Applicant Tracking System

With operations in over 10,000 cities across 72 countries, Uber’s mission is to reimagine the way the world moves for the better. Although known for its ubiquitous ride hailing, the company is helping people go where they want, and get what they need. 

Making 10,000+ hires per year, Uber wanted to humanize its brand and show candidates what it’s like to work at Uber from real employees. The company wanted to showcase its unique culture, the incredible people making an impact, and pull back the corporate curtain.

The challenge

Not long ago, Uber wasn’t attracting a diverse range of talent. Aside from its drivers, prospective talent did not know enough about the people who work for Uber, what they do, and the amazing opportunities that Uber provides. 

Uber’s talent team decided to level up its career site and create content that would show job seekers what working for Uber was all about.

Uber's approach

Uber began by using iCIMS Video Studio, giving employees the ability to create videos for Uber’s university careers site and job description pages. 

Prospective talent now has an inside look at the benefits of starting a career at Uber directly from the mouths of people Uber wants to hire more of – interns and those early in their careers.

Employee videos have helped increase the time job seekers spend on Uber’s career site. Current interns share videos they produce using iCIMS on their personal LinkedIn and social media pages, some of which rack up over 10K views. This alone drove strong brand awareness and traffic to the company’s career site among networks Uber wouldn’t otherwise have had access to.

During the pilot period, videos in Uber’s job description pages have led to a 21.7% increase in page views and 14.3% increase in time spent on the page.

The key to adoption? iCIMS Video Studio creates professional looking content and is super easy to use. Uber’s employees were able to get started immediately after quick training sessions. A simple Chrome extension for Video Studio keeps them creating and sharing great content all over the world.

With iCIMS, Uber can:

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Increase page views of its job description page by 21.7%

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Improve time spent on the job description page by 14.3%

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Offer prospective talent an authentic view of life working for the company

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Increase time job seekers spend on Uber’s career site, which has led to more applications

The (Video Studio) app can be used by anyone, anywhere. It seamlessly walks users through the process of creating videos.

Former Leader of Global Talent Attraction, Uber

Learn more about how iCIMS' Talent Cloud can help you attract, engage, hire, and advance the best talent.

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