Customer success stories


How a leading home healthcare provider is nurturing alumni and existing employees with marketing automation

La Jolla, California
Company size:
iCIMS products:
Marketing Automation

The healthcare job market is competitive, and TheKey is constantly on the search for top-quality caregivers to help older adults live well in their own homes. TheKey’s recruiting team needed a solution capable of engaging its talent database and understanding employee and candidate engagement.

TheKey's approach

Using iCIMS Marketing Automation, the team ran two campaigns targeting separate pipelines within its database. One to engage current employees in meaningful content and encourage sign-ups to company benefits, and the second to reengage alumni employees.

TheKey caregiver puts necklace on client
TheKey team caregivers

Engaging existing employees

Using marketing automation, TheKey can track candidate engagement across its entire digital footprint. The organization used trackable links and landing pages throughout its communications to replace PDFs. Tracking and scoring engagement lets the team know exactly which content employees are engaging with the most.  

TheKey also added iCIMS Marketing Automation links to its text campaigns to encourage and track employee engagement helping the team personalize employee nurture, at scale.

Nurturing alumni talent

The team nurtured alumni talent with content about company news and openings, while discovering which candidates were interested in returning to the organization. ​

The campaign prompted alumni to update their database details. Not only did the touchpoint motivate alumni to reconsider their former employer, but it also helped recruiters see who in the group were engaging with its employer brand.

TheKey caregiver meets with couple

With iCIMS Talent Cloud, TheKey:

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Nurtures its database of 17,875 employees

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Engages 3,245 alumni candidates

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Drove 256 employees to schedule 1:1 calls with a specialist


average open rate


alumni candidates updated their details


existing employees visited the benefits page

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