Customer success stories

Mott MacDonald

How a global engineering company uses recruitment marketing automation to get the attention of significantly more candidates.

Headquarters:
United Kingdom
iCIMS products:
Marketing Automation
Industry:
Engineering
Company size:
18,000

Like many organizations, Mott MacDonald ran a traditional, reactive recruitment model. With highly specialized engineering talent becoming harder to source, Mott MacDonald required a long-term, sustainable solution to recruiting.

Mott MacDonald's approach

Mott MacDonald’s core aims for recruitment marketing automation centered around pipelining for talent lead generation to improve key business metrics and build upon the previous year’s successes after a team restructuring.

iCIMS Marketing Automation helps the Mott MacDonald team effectively manage their candidate pipelines, letting recruiters know which candidates are ready for a hiring conversation and which need more nurturing, helping them better focus their efforts.

Mott MacDonald’s recruiting team uses marketing automation to create regular touchpoints and nurture candidates throughout the recruitment journey. Based on their actions, candidates are automatically segmented as cold, warm or hire-ready.  With this knowledge, recruiters can send messages personalized to the candidates’ interest level. And with more candidates being nurtured, recruiters have a warm bench of candidates to pull from as new roles open.

With branded forms and landing pages, the team significantly increased the volume of candidates who opted in to receive recruitment email content. Potential candidates are automatically moved into email nurture campaigns based on information supplied in the forms.

77%

active candidate database

72%

email open rate, exceeds industry standards

45%

click-to-open rate, exceeds industry standards

With iCIMS, Mott MacDonald:

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Effectively manages pipelines of in-demand talent

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Generates click-through rates of 33% and a 24% unique click-through rate

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Increases the number of candidates in its database

With iCIMS, Mott MacDonald:

Effectively manages pipelines of in-demand talent

Generates click-through rates of 33% and a 24% unique click-through rate

Increases the number of candidates in its database

Learn how iCIMS can help you drive ROI

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