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Customer success stories

Dialog Semiconductor

How a global semiconductor company reduced time to hire by 50% with marketing automation.

Headquarters:
Tokyo, Japan
iCIMS products:
Marketing Automation
Industry:
Engineering
Company size:
21,000

Competition for engineers is high, and sourcing qualified talent is more difficult than ever. With an existing talent pool of close to 3,000 software engineers, Dialog Semiconductor, now Renesas Electronics Corporation, knew who its candidates were. However, its recruiting data had become outdated and no longer met the team’s immediate need for engineers.

Dialog Semiconductor's approach

Through iCIMS Marketing Automation, the recruiting team at Dialog Semiconductor turned an outdated pool of candidates into a defined talent pipeline. By segmenting its database into targeted groups, the team could engage candidates with relevant content through automated campaigns. This allowed the team to refresh its existing database, encouraging candidates to update their details.

Using tracking and lead scoring, recruiters could identify which candidates were ready for a hiring conversation. This drastically reduced time- and cost-to-hire, with recruiters contacting 86% fewer candidates.

In just one campaign, Dialog Semiconductor achieved a 63% average open rate for its email communications – more than three times the industry average. Seventy-eight percent of a previously stale talent pool of 2,996 candidates became active and engaged with Dialog Semiconductor’s employer brand.

78%

active candidate database

345

hire-ready candidates identified in one campaign

£667

new reduced hiring cost per role

With iCIMS, Dialog Semiconductor:

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Recruits for hard-to-fill roles

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Refreshed an unengaged database of candidates

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Fills in-demand talent in less time

With iCIMS, Dialog Semiconductor:

Recruits for hard-to-fill roles

Refreshed an unengaged database of candidates

Fills in-demand talent in less time

Powerful marketing automation software enabled us to transform a previously dead and expensive ATS dataset into an active talent goldmine for immediate and future hires, that is also GDPR compliant.

Global Head of Talent, Dialog Semiconductor

Learn more about how iCIMS Talent Cloud can help you attract, engage, hire, and advance the best talent.

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