Customer Success Stories

Chalhoub Group

How a luxury goods retailer and distributor embraces digital transformation to attract talent with the iCIMS Talent Cloud.


With a network of over 750 retail stores and a growing workforce of over 12,000 people, Chalhoub Group is the leading luxury partner across the Middle East. Chalhoub Group deals with high volumes of applications from all over the Middle Eastern region and the world. 80% of open positions are in stores and require a quick and seamless recruiting process. The group is also going through a major digital transformation and is looking to attract top digital and tech-savvy professionals.


applications submitted through the bot since its integration


employees... and growing!


seconds for a candidate to find a relevant position with the bot

Chalhoub Group’s approach

Chalhoub Group introduced iCIMS Digital Assistant to the company’s career site to pre-screen and filter applications and then integrated into Chalhoub’s ATS. The company extended its use of the iCIMS Talent Cloud with the iCIMS Video Interview suite: with pre-recorded interview, boosted by the AI-driven recommendation tool, and the live interview.

Measurable improvement of candidate experience and employer branding

A seamless candidate experience

“Before implementing iCIMS Digital Assistant, candidates were on their own browsing our career site. It took them up to three minutes to find a relevant position for them. Thanks to the chatbot, it now takes them 15 seconds,” said Chalhoub Group’s Head of HR Technology.

iCIMS Digital Assistant gives candidates an easier access and improved search experience to discover open positions, apply or create a profile. The process is quick and seamless. Over 20,000 applications have been submitted through the bot since its integration. The chatbot is also a useful tool for open applications. Candidates are encouraged to create a profile after interacting with the bot by answering simple questions. This avoids them the time-consuming task of having to submit an open application written from scratch. It helps retain talent that could have easily dropped off the website.

Thanks to this solution, Chalhoub Group’s TA team creates and nurtures a qualified talent pool of professionals that they would have otherwise lost. As a next step, Chalhoub Group plans to leverage the chatbot by introducing an FAQ feature to answer any question a candidate may have about the company, the recruiting process etc.

The team estimates they save up to 20% of pre-screening time thanks to the chatbot, and 60% of screening time with the on-demand interview solution.

Accelerated pre-screening time

The group also now provides candidates with a frictionless interview experience. The pre-recorded interview offers the possibility for applicants from around the world to take their interview whenever they can and in the best conditions without having to take time off work, simultaneously solving potential time zone issues. Implementing such solutions shows candidates and employees that Chalhoub Group cares about their time and is committed to their journey with them. The whole experience enhances the human touch technology cannot replace and gives the Talent Acquisition team more time to focus on critical strategic roles to fill.

“Our goal is to enhance the candidate and employee experience. In order to constantly improve ourselves at every touchpoint, stakeholders are surveyed, and their feedback steers our decisions. Implementing the chatbot, the pre-recorded interview and the live interview was decided based on our users’ specific needs. Our strategy is defined through a candidate and employee-centric approach.”

Head of HR Technology, Chalhoub Group

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