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Hiring Insights Blog

Advantages of Video Interview Software
Friday, Jan 06, 2017

The world of recruiting continues to evolve as powerful new recruitment tools and technologies become accessible to employers. In the past, HR was more of an administrative function requiring manual data entry within multiple systems, but technology is allowing them to shift their focus to nurturing and engaging candidates. Video interview software is one tool that is taking a powerful position in the hiring process, allowing job seekers to convey their past experiences and personal brand in just a few minutes to stand out from the crowd.

As we are close to reaching full employment in the U.S., employers need to step up their recruiting game to attract top talent. Now is the perfect time to invest in modern technologies, such as video screening tools, to see how it can support your recruiting staff.

The Impact and Importance of Video in the Talent Acquisition Process

Time is precious, and recruiters and hiring managers are feeling the pressure to make hires faster, while maintaining the quality of hire. Video tools are proving to be a time- and cost-effective screening method. Video interviewing software can help employers expand their talent pools and extend their geographical reach by eliminating the costs involved with interviewing candidates who aren’t based locally.

Video tools also enable candidates and companies to discover more about each other quicker and on a more personal level than reading their resumes or holding a traditional phone interview, essentially speeding up the hiring process to identify top-tier talent. Video allows recruiters and hiring managers to challenge candidates to showcase their soft skills, such as their passion, drive, enthusiasm, creativity and professionalism, and overall interest in working for the company, and be better enabled to make a hire who is a good cultural fit. This can be particularly helpful for positions that require public speaking and customer interaction, such as sales or retail.

Video interviews can promote a less stressful experience for candidates, as the candidate can choose to participate from a comfortable environment, like a home office. Additionally, live video interviews provide the same conversational benefits of an in-person interview, allowing the participants to speak fluidly among each other. By reducing travel and in-office waiting time, video interviews allow for a more streamlined scheduling process for busy hiring managers and other key stakeholders in the hiring process. Video interview capabilities also may allow multiple interviewers operating from different locations to interact with a candidate for a streamlined experience.

Common Ways to Use Video

While video tools can be effective for interviewing candidates, video can also be used as a candidate engagement tool, screening tool, and onboarding tool.

·Candidate engagement tool: Employers can post videos on their career sites to educate job seekers on its employment brand, company culture, mission and values, and in return will receive a more engaged and informed applicant base. Videos can also be posted alongside job postings so candidates can learn what a day in the life would actually look like, and can meet their potential future coworkers.

·Screening tool: Video screening tools, such as video cover letters or resumes, can provide recruiters and hiring managers with a chance to learn more about applicants, and their hard and soft skills, in the interest of identifying top talent, before spending time in a face-to-face interview.

·Onboarding tool: Video technology serves as a powerful educational tool that employers can leverage prior to and immediately after a new hire’s start date. These embedded videos can help the new hire hit the ground running and get them up to speed on their new company before they step through the door for their first day.

Is It Working?

According to iCIMS research, recruiters reported an 80 percent decrease in the time required for effective screening and a 57 percent decrease in time to fill, when using video technology. But surprisingly, only about 14 percent of businesses report that their talent acquisition software provider offers video capabilities. Employers, such as the Cumming Corporation, one of iCIMS customers, experienced reduced time-to-fill from a 37-day average to 16 days using iCIMS video screening.

According to an iCIMS survey, 72 percent of job seekers have used a mobile device to research a company, 70 percent used this method to search for a job, and 40 percent to apply. With so many job seekers using their mobile devices to find and apply for a job, it is now easier than ever for job seekers to watch video content or conduct video phone interviews from the convenience of their phones.

What’s Next?

Video interviewing technology is here to stay, and it will get even more sophisticated in the years to come. From facilitating the interview process to enhancing career sites and onboarding programs, there are many different ways employers should be leveraging video technology to recruit and hire new employees. Using video will prove to your candidates that you are a savvy, forward-thinking company, and it will also offer a more engaging experience for candidates, while saving your recruiters and hiring managers time and money. Will you step up to the plate and integrate video into your talent acquisition process?