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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Register nowView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreIncreased productivity, smarter data usage, and empowered hiring teams–that’s the power of the partnership between Ceridian Dayforce and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn more
Recruitment marketing has increasingly become a core competency of talent acquisition.
Unlike other employee-facing systems – such as solutions that handle performance management, payroll, benefits, etc. – most recruitment activities take place outside of your business’ four walls within a vast online universe of candidates. To keep up with today’s consumer-minded jobseekers, TA professionals are putting their focus on a combination of strategies, tools, and tactics to engage and nurture talent.
The result of this approach generates increased interest in employer brand, a pipeline of more qualified applicants, better quality hires and an improved candidate experience. This strategy is nothing new in the HR industry, but it has become a necessity to combat cancelled recruiting events, remote interviewing, and hiring freezes.
If you can go beyond “post and pray” and better invest in recruitment marketing, your company will have the competitive advantage to hire top talent faster while also cutting costs associated with a long hiring process. To get started, focus on turning your employer brand into the foundation of your recruitment marketing strategy.
A well-articulated employment brand helps job seekers understand if they’re a good fit for the company. A compelling employee value proposition (EVP) can help you position the company as a sought-after employer of choice.
Amy Warner, Director of Talent Acquisition at iCIMS, discusses how a genuine value proposition can help you attract top candidates:
The difference between a good and great company all comes down to the people. Your EVP is what employees value the most about your organization, but your culture reflects how they work and connect with one another.
Find ways to get creative with showing off your culture, and with the help of recruitment marketing software tools, such as RPM Pizza’s chatbot named “Dottie.” As the largest Domino’s Pizza franchisee in the U.S., the recruiting team branded their AI-powered chatbot (and nicknamed it Dottie) to represent their culture while making it easier for candidates to engage with the organization and apply for open roles.
They mirrored the well-known Domino’s Pizza Tracker within the candidate experience so applicants could get updates throughout the application process. Learn more about how RPM Pizza did it here.
Once you lock in how you can show and tell why you’re a top employer, think about where your candidates are and how you can best reach them with your message.
Faced with a driver shortage, public transit company Via Mobility advertises jobs on the sides of its own vehicles. After all, their ideal applicants are sharing the road with their current drivers so it was the perfect “channel” to promote their open roles.
Alongside benefits and basic qualifications on the vehicle ads, there’s a code job seekers text to submit their applications. See what that job ad looked like here.
“On the road you can see ‘Text Via to 97211’ at least three cars back,” said Tonya Runnels, General Manager of Administration at Via Mobility. “We’ve basically got billboards driving all around the Denver area.”
Starting with these three steps, you can begin to build up your employer brand to be your hardest-working recruitment marketing tool and start to move away from “post and pray” to attract top candidates.
Feel ready to discover how to draw real ROI from your recruitment marketing strategy? Download our Definitive Guide to Recruitment Marketing ROI.
