Menu

Customer Success Stories

Trilogy Health Services Arms Recruiters with iCIMS & TextRecruit to Engage with Hard-to-Reach Candidates

INDUSTRY:
Healthcare

HEADQUARTERS:
Louisville, KY

NUMBER OF EMPLOYEES:
15,000+

iCIMS CUSTOMER SINCE:
2012

TEXTRECRUIT CUSTOMER SINCE:
2017

PREVIOUS TALENT ACQUISITION SOLUTION:
Homegrown

iCIMS PRODUCT SUITE:
Recruit, Connect and Preboard

RECOGNITION:
Trilogy Health Services is ranked as:
  • A Best Place to Work in Kentucky
  • A Best Employer in Ohio
  • An Employer of Choice in Indiana
  • A Fit-Friendly Worksite by the American Heart Association
  • A Healthiest 100 Workplace in America by Springbuk
  • One of the Healthiest Employers of Greater Louisville

Founded in December 1997, Trilogy Health Services is a customer-service-focused provider of senior living and long-term healthcare services, including independent and assisted living, memory care, skilled nursing and rehabilitative services.

The Challenge

Despite consistently being recognized as a top employer in their region, talent acquisition continued to be a challenge for Trilogy.

With the healthcare unemployment rate shrinking, a paper-based, manual recruitment process and no way to connect with mobile, deskless candidates who spend most of their time on their feet, it was becoming nearly impossible for Trilogy Health Services to hire top talent.

Faced with a diminishing labor market and ever-changing industry regulations, Trilogy struggled to fill vacancies for the specialized and diverse positions they desperately needed, which often left them with more open positions than available candidates. Worried that losing top-tier talent was hindering their business growth, Trilogy knew that they needed not only to automate their manual workflows, but also to improve their candidate experience and find a way to effectively communicate with hard-to-reach candidates – who their recruiters were text messaging from their own personal phones.

Founded in December 1997, Trilogy Health Services is a customer-service-focused provider of senior living and long-term healthcare services, including independent and assisted living, memory care, skilled nursing and rehabilitative services.

The Challenge

Despite consistently being recognized as a top employer in their region, talent acquisition continued to be a challenge for Trilogy.

With the healthcare unemployment rate shrinking, a paper-based, manual recruitment process and no way to connect with mobile, deskless candidates who spend most of their time on their feet, it was becoming nearly impossible for Trilogy Health Services to hire top talent.

Faced with a diminishing labor market and ever-changing industry regulations, Trilogy struggled to fill vacancies for the specialized and diverse positions they desperately needed, which often left them with more open positions than available candidates. Worried that losing top-tier talent was hindering their business growth, Trilogy knew that they needed not only to automate their manual workflows, but also to improve their candidate experience and find a way to effectively communicate with hard-to-reach candidates – who their recruiters were text messaging from their own personal phones.

44% AVERAGE RESPONSE RATE

1 HOUR AVERAGE RESPONSE TIME

50% RESPONSE RATE BOOMERANG-EMPLOYEE CAMPAIGN

Though texting is already an easy way to communicate, TextRecruit’s simple platform makes it even easier for Trilogy to engage, converse and follow up with candidates – all without leaving the iCIMS plat-form and while maintaining compliance – eliminating the need for recruiters to use their personal phones to contact candidates. Candidates can quickly schedule or reschedule interviews, while also easily letting recruiters know if they are running late – just by responding via text message. Thanks to TextRecruit, recruiters can spend less time playing phone tag with candidates and spend more time focusing on recruitment. Trilogy’s most recent response rate using TextRecruit is 44%, with an average response time of one hour. Additionally, while attempting to reengage former employees as part of a boomerang-employee campaign, Trilogy received an incredible 50% response rate using TextRecruit.

Trilogy uses iCIMS and TextRecruit to provide a simple, seamless experience for recruiters and candidates alike. “Having everything in one location allows all parties involved to review, provide input and support one another in our hiring efforts,” Turner added. Together, iCIMS and TextRecruit are tools that prove Trilogy is on the frontline of recruiting technology and fully committed to providing a great candidate experience. “We are always trying to stay ahead of the curve in our recruiting efforts at Trilogy. With unemployment in healthcare at an all-time low, our recruiters need the best tools to engage candidates and set us apart from our competitors. We are confident in our results knowing we are using some of the best products the market has to offer,” said Turner. Revived by the powerful capabilities of these recruitment-focused products in one system, Trilogy’s team has regained business success by being able to easily communicate with hard-to-reach candidates, all while providing a top-notch candidate experience, ultimately helping them hire top talent faster.