Recruitment marketing has increasingly become a core competency of talent acquisition. Unlike other employee-facing systems — such as solutions that handle performance management, payroll, benefits, etc. — most recruitment activities take place outside of your business’ four walls within a vast, online universe of candidates. To keep up with today’s consumerminded job seekers, modern recruiting professionals are adopting recruitment marketing techniques and tools to establish and sustain connections with candidates.

To learn more, read our full report on recruitment marketing.