Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.Learn more
Communicate effectively and efficiently with the candidates that can drive your business forward.Learn more
Select the right candidates to drive your business forward and simplify how you build winning, diverse teams.Learn more
Help your best internal talent connect to better opportunities and see new potential across your entire organization.Learn more
Communicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.Learn more
Access tools that help your team create a more inclusive culture and propel your DEI program forward.Learn more
Rebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.Learn more
Accelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.Learn more
Attract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.Learn more
Simplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.Learn more
Your business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.Learn more
Build an engaging, high-converting talent pipeline that moves your business forward.Learn more
Deliver the innovation your talent team needs, along with the global scale and security you demand.Learn more
Deliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.Learn more
The #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.Learn more Talk to sales
Attract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.Learn more Talk to sales
Build talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.Learn more Talk to sales
Simplify employee onboarding with automated processes that maximize engagement and accelerate productivity.Learn more Talk to sales
Improve employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.Learn more Talk to sales
Modernize, streamline, and accelerate your communication with candidates and employees.Learn more Talk to sales
Transform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.Learn more Talk to sales
Get robust analytics that help you make sense of your data and illuminate your talent pool.Learn more
Simplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.Learn more Talk to sales
Get a complete picture of all your candidates and enable conversations with context through a single, unified, and dynamic profile.Learn more Talk to sales
We believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.Learn more
Thousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.Learn more
The iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.Learn more
How the American Heart Association's innovative hiring approach creates a healthier world.Learn more
Check out this month's featured partner, Accurate, on the iCIMS Marketplace.Learn more
Streamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.Learn more
Increased productivity, smarter data usage, and empowered hiring teams–that’s the power of the partnership between Ceridian Dayforce and the iCIMS Talent Cloud.Learn more
Our award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.Learn more
Our partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.Learn more
Expert guidance about recruitment solutions, changes in the industry, and the future of talent.Learn more
Learn how we translate our data into actionable insights for our customers.Learn more
Stay up to date with the latest terminology and verbiage in the HR software ecosystem.Learn more
See what today’s top analysts and researchers say about the iCIMS Talent Cloud platform.Learn more
Join us on Dec. 14 at 2:30 p.m. ET for a live discussion about how employers can build capable, diverse teams heading into 2022.Register now
As an HR professional, you understand the value of having employees share their workplace experiences through various mediums. Not only are employee branding videos a great way to help your organization stand out from the crowd, putting video tools in your talent’s hands can help give employees a sense of belonging. Your team members can share experiences using their voices and relate to others in the organization.
One challenge in building a strong talent brand is encouraging employees across the organization who, quite frankly, may feel overwhelmed with the idea of contributing.
In this post we’ll cover practical ways to encourage your teams to create employee video testimonials, including these key points:
You can learn more about attracting talent through video with this infographic How to attract talent through video.
As discussed in the new rules of [candidate] engagement, employee branding videos allow candidates to learn about company values, culture, and various topics from the people who have firsthand experience – employees. Employee-generated content can further benefit your internal teams. When team members can use their voices to share their company experiences, it can build confidence and collaboration across departments. Plus, with frequency comes variety. Having representation from employees in various roles helps share unique perspectives and the reality of the characteristics that make your company desirable.
iCIMS Video Studio champions the modern social media look and feel with employee testimonial videos which an employee can use to capture, edit, and brand from their phone or laptop.
Whether you’re new to employee generated content for your talent brand or are having a hard time encouraging adoption across the organization, below are some tips to try out.
1. Keep the timeline open for employee generated content
Evergreen questions are prompts in which employees can record an answer without requiring a nomination nor specific deadline. Having an open timeline to complete a video allows the employee more flexibility with their busy schedules. (Keep reading for some sample evergreen questions.)
2. Share examples of employee video testimonials
In addition to heavy workloads, employees may put off recording a video if they don’t have a good baseline for expectations. Having a sample from a peer or executive can save your admins from having to field questions around criteria like duration, level of detail, and setting. These examples can help keep your brand consistent from one resource to the next. Employees that feel comfortable will likely complete their video sooner and feel more compelled to contribute when they see a coworker in an example.
3. Focus on relatable questions for employer branding videos
Evergreen questions are straightforward prompts that can apply to a variety of individuals across the organization. These questions don’t require research nor a time-consuming response, making it easier for the team member to complete their recording quickly.
4. Incentivize employees to create video content
A great way to encourage participation is to reward contribution. Incentives can be as simple as having the video contribution be a part of a quarterly goal, sharing $25 restaurant gift cards for every three videos someone uploads, or highlighting a top contributor in a company newsletter. When you show appreciation for their contribution and make them feel it was worth their time they may be inspired to contribute again (and maybe even encourage their friends to participate).
5. Share the impact of employee video testimonials
Did you know “achiever” is one of the top StrengthsFinder strengths across employees today? (Site: Gallup) People want to feel like they are a part of something that leaves an impact. When you ask for contributions to employee branding videos, highlight how their participation positively affects their teams and job seekers. Show how their videos help candidates convert and increase brand awareness.
Evergreen questions within iCIMS Video Studio are prompts that enable users to answer pre-selected questions without needing to be nominated explicitly by HR and talent teams. Below are some examples of evergreen questions to ask your employees:
As your company finds its groove using multi-media to share voices of your talent, know that there are plenty of ways to gain adoption with employees who may hesitate to participate. By remaining flexible with timelines, sharing examples, focusing on relatable questions, creating incentives, and sharing the impact, you can help build confidence and clarity.
Learn more about attracting talent through video with this infographic: How to attract talent through video.
November 23, 2021