iCIMS Acquires Altru Labs, Adding Employee-Generated Video Storytelling to the Company’s Talent Cloud Platform

Talent Cloud company redefines digital candidate and employee engagement to build tomorrow’s winning workforce   

HOLMDEL, N.J. [Dec. 14, 2020] – iCIMS, the Talent Cloud company for recruiting, today announced the acquisition of mobile video platform, Altru Labs. This acquisition further expands iCIMS’ market innovation and leadership with interactive employee-generated content that changes career sites from static to dynamic sources of engagement and interactivity.  Now, iCIMS customers can showcase their brand identities with employee-created videos that improve candidate conversion, engage internal talent, and increase hiring ROI.  

“I’m excited for our customers to see firsthand how Altru’s innovative storytelling technology can transform how they engage world-class talent with compelling, user-generated video content,” said Steve Lucas, CEO of iCIMS. “Together, we’re offering a robust solution that the market has never seen before during a time that it’s needed most. We’re leaning in on technology that is critical to HR transformation and modern talent acquisition, and are thrilled to deliver the next generation of digital talent engagement.”  

Altru is an award-winning, mobile-first video platform that empowers employee-generated storytelling to enhance the candidate, employee, and recruitment marketing experience. Based in New York, Altru delivers a mobile-first platform that enables organizations like Target, PwC, Intuit, L’Oréal, and Box to create and nurture authentic relationships with their candidates by producing content driven by audience intent.   

“The most effective and compelling way to tell your brand story is through your own employees,” said Alykhan Rehmatullah, CEO and co-founder of Altru. “Coming together with iCIMS, the market leader, helps us accelerate that vision so employers around the world can attract and engage top talent with authentic, user-generated video content.”  

With the acquisition of Altru, iCIMS customers will have the ability to easily capture, edit, brand, approve, and distribute employee-generated video content to use on corporate websites and social media, as well as through email and text campaigns. Similarly, Altru’s customers – enterprise companies leading the world’s digital transformation – can seamlessly plug into the Talent Cloud to more effectively attract, engage, hire, and advance world-class talent. 



For more information on iCIMS’ Talent Cloud, visit https://www.icims.com. 

Baird served as exclusive financial advisor and Pierce Atwood served as legal counsel to Altru Labs. 

About Altru Labs
Altru is a mobile-video platform designed to assist businesses with hiring, onboarding, and internal communications through employee-generated content. The company’s platform activates employer brands by communicating with applicants through content created and shared directly by employees. Altru enables businesses to engage their employees in the recruiting process and tell authentic, insightful stories about the company through these unique videos. Learn more at www.altrulabs.com 

About iCIMS

iCIMS is a leading provider of talent acquisition technology that enables organizations everywhere to build winning workforces. For over 20 years, iCIMS has been at the forefront of talent acquisition transformation. iCIMS empowers thousands of organizations worldwide with the right tools to meet their evolving needs across the talent journey and drive business success. Its AI-powered hiring platform is designed to improve efficiency, cut recruiting costs and build exceptional experiences for candidates and recruiters. For more information, visit www.icims.com.