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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organisation.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesRecruit in the modern world and expand your reach with built-in virtual interviewing.
Learn more Talk to SalesFocus on qualifying candidates faster with fully integrated language assessments.
Learn more Talk to SalesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesCompliment your sourcing and engagement efforts with sophisticated lead scoring and advanced campaign personalization.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGive your business a competitive edge with a complete solution for creating personalized, timely, and accurate digital offer letters that inspire candidates to want to join your team.
Learn more Talk to SalesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn moreImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesModernise, streamline, and accelerate your communication with candidates and personnel.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
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Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreIncreased productivity, smarter data usage, and empowered hiring teams–that’s the power of the partnership between Ceridian Dayforce and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
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November 23, 2022 
5 min read
Recruiting used to be pretty straightforward. Advertise open positions in the right places, create a pool of candidates and bring the best ones in to interview and hire. But times have changed. Simply recruiting isn’t enough to attract candidates in a tight labor market. In today’s candidate-centric environment, talent acquisition professionals must use recruitment marketing strategies to find, attract and engage candidates for current and future positions.
Recruitment marketing attracts and nurtures candidates to your organization by promoting your company and open roles. It’s the earliest stage of talent acquisition. As the name suggests, it uses techniques from both recruiting and marketing to find, attract, hire and onboard candidates while promoting your employer brand.
TA professionals can’t afford to continue using antiquated “post and pray” methods to find candidates. Instead, you need to create a recruitment marketing strategy that generates interest in the brand. Start with knowing your company’s employer value proposition (EVP). Why should people work there? Use that answer as a centerpiece, so your marketing efforts reflect your EVP.
Next, when recruiting, go where your candidates are. Look at new ways to find and reach them, creating a pool for current and future openings. Use the power of AI to streamline and scale tasks and employ analytics to show the most effective methods.
Nearly every business is trying to do more with less. Even if budgets are getting tighter in an uncertain economy, companies still need to recruit – they just need to be smart about it.
One way to approach this is to supplement your job ad spend with an organic online strategy. Improve your search engine optimization (SEO) to help your career site rank high in search results. This way candidates can seek you versus you paying to find them.
While advertising open jobs can be one of the most expensive parts of recruiting, you can still incorporate it into a tight budget. Job advertising within your ATS can simplify a typically complicated process and provide the visibility recruiting teams need to fine tune their campaigns.
Companies with diverse teams are more creative, innovative and profitable. But creating a culture that promotes diversity, equity and inclusion isn’t always easy. One place to begin is with your recruitment marketing efforts. A robust ATS that uses applied intelligence (AI) can surface more diverse candidates by mitigating bias within your recruiting process. Marketing automation can also help develop pipelines of candidates and provide data to measure progress and identify areas of improvement.
Even before the Great Resignation, companies struggled to find candidates with highly in-demand skills. By thinking ahead and using recruitment marketing, you can build a pipeline of candidates with highly sought after skills so that when an opportunity arises, you’re not starting from scratch. Recruitment marketing can help you develop an effective outreach campaign to attract diverse candidates, keep in touch with strong candidates who weren’t hired, identify passive candidates and encourage employee referrals to create a strong talent pool to tap when an opportunity arises.
Recruitment marketing software combines recruiting and marketing activities to help organizations find and connect with candidates. This dedicated software automates and speeds processes so you can deliver consistent, clear and authentic communications throughout the candidate’s journey, with reduced effort and better results.
Recruitment marketing software also helps build a pipeline of talent and maintain an engaged network for future positions.
Some aspects of recruitment marketing could be done manually or on spreadsheets, but if your company has more than a few employees, that process will get complicated quickly. While you may be able to track applicants through the candidate journey, it’s nearly impossible to develop tailored communications with them at each step, especially once you’re filling multiple positions. Creating the right outreach to build and nurture various talent pools, then identifying the best candidates from those pools for new jobs is overwhelming, especially as you grow. Recruitment marketing software helps automate and scale tasks and provides the data to stay on top of recruitment marketing efforts for every position, at every stage.
Point solutions work on one specific recruiting issue, such as email marketing. They can be stand-alone or purchased to work with a talent acquisition platform.
In contrast, a comprehensive platform, often called candidate relationship management software (CRM), has many solutions you need to attract and engage candidates.
In addition to email marketing, a CRM might include candidate text and video messaging, talent matching and connected career sites. These features help you stay connected with candidates from first touch to beyond onboarding.
Your TA team has data. You probably have so much data from various sources it’s difficult to make accurate and timely decisions. Recruitment marketing software provides the analytics you need to know how effective your hiring sources are, the performance of pages on your career site and if your email campaigns are reaching your candidates. From the number of open positions, sources of hire, cost per hire, time to fill and other metrics, recruitment marketing software gives the metrics you need to measure the pulse of your recruiting efforts at any point.
Recruiting marketing software platforms can offer a variety of features, but most companies benefit from platforms that include:
Recruitment marketing is a core competency of talent acquisition. The integration of recruiting and marketing helps you and your team accelerate your efforts and reap the rewards of better, faster hiring.
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