This year hit some industries hard and for others it was a boon. Whether you need to make up for 2020 losses or maintain momentum, 2021 is the year to build diverse, winning workforces.
You can strengthen your position as an employer and differentiate your talent communities by implementing robust candidate relationship management software (CRM) that works with your team.
A CRM helps you fill jobs faster by connecting with current and future job candidates through automated email marketing, recruiting event functionality, job recommendation portals, and more. A successful, helpful CRM allows you to source the best talent from within varied, purpose-built talent communities by attracting new talent to join and by evaluating already interested talent within a community who may not have been considered in the past due to limited availability.
Now is the ideal time to revamp your candidate engagement strategies with a robust CRM to truly make your tech work in ways that are more intelligent, inclusive, and productive.
Instead of operating in reaction mode, recruitment marketing software like a CRM allows your recruiters to be proactive and stay ahead of talent needs. Building talent communities is an effective way to ensure a constant flow of candidates are available.
Follow these three actionable steps to bolster your talent communities.
What you don’t know can hurt you when it comes to developing robust talent pipelines. Before building and organizing your talent communities ask yourself the following questions to guide how you source:
Your candidate relationship management system will house and organise talent communities based on whatever criteria — skills, experience level, product knowledge, etc. — is most relevant for your company. While you can always adjust as needs change, starting with an assessment of where your workforce is today will help you focus on building out the talent communities you expect to need tomorrow.
Now you’re ready to segment your talent communities based on your current and future talent needs. Strong segmented talent communities ensure your company always has a pipeline of talented and qualified candidates to select from when a job becomes available. To get the most out of communities, recruiters should consider grouping candidates together based on similarities and continue to communicate with these connections through personalised content.
Examples of how to organise your talent pools include tagging by:
Now that your talent communities in your candidate relationship management system are properly organised, you’re ready to start building relationships and engaging talent with relevant, timely content.
Sending automated personalised, branded communications based on your defined talent segments makes candidates more likely to think of you when they are ready to apply to a job. Make the application process even simpler by integrating text message capabilities. (Learn more about text recruiting channels here).
Here are a few examples of marketing content that your organisation can send to connect candidates to your brand:
Learn more about CRM benefits in How to Deliver Immediate Results With Your CRM.
Reviewed for accuracy on March 8, 2021, by Alex Oliver.