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An extensive dessert menu isn’t the only thing The Cheesecake Factory is known for. The company’s secret recipe for providing an excellent customer experience starts with hiring and retaining its thousands of talented people.
Each year the organization hires 40,000+ employees across its brands, including the Grand Lux Cafe and North Italia. However, the number and quality of applicants dropped significantly during and after the pandemic, creating a challenge for the company.
To deliver the excellent guest experience (and cheesecakes) the brand is famous for, The Cheesecake Factory’s recruiting team needed to find new ways to attract quality talent on a truly massive scale.
The recruiting team at The Cheesecake Factory knew they needed to remove any barrier to an excellent candidate experience. Specifically, this meant leveraging their technology to make it quicker and easier to apply without compromising quality. Previously, long applications were followed immediately by a talent assessment that took 10-20 minutes to complete.
The recruiting team shrank the application from 4 pages to 1 page and removed the assessment altogether. All knockout questions and EEO information are on the one page. The application now takes less than 3 minutes to complete.
The company further streamlined the experience by making it easy to apply from a mobile device. Today, between 60-75% of the company’s applications come from mobile devices.
With no shortage of competition, The Cheesecake Factory stands out by leaning into its strong employer brand. The recruiting team has no shortage of material for their recruitment marketing campaigns, which are organized using their candidate relationship management system.
The Cheesecake Factory is proud of the fact that the company has been recognized on FORTUNE Magazine’s “100 Best Companies to Work For®” list every year since 2014. It also prides itself as a place where people can grow their careers. This is evidenced by the fact that more than half of the company’s yearly manager hires are promoted from within.
We hire a significant number of people each year, and while previous years have brought hiring challenges, we’ve remained committed to raising the bar on talent. With retention at an all-time high, our focus has sharpened on quality of hire — ensuring every new team member brings lasting value. We’ve streamlined the application process and prioritized a candidate experience that attracts top-tier talent.
Terry Smith
Senior Manager of Talent Systems, The Cheesecake Factory
