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Customer success stories

Southeastern Grocers

How one of the nation’s largest supermarket companies consolidates candidate and employee communications on one platform

Jacksonville, FL
Company size:
iCIMS products:
Applicant tracking system
Text engagement
Digital Assistant

Southeastern Grocers is one of the nation’s largest supermarket companies, operating BI-LO, Fresco y Más, Harveys Supermarket, and Winn-Dixie, all beloved regional brands with deep neighborhood ties and locally sourced high-quality, fresh produce.

Hiring talent from its local customer base, the company needed an efficient way to reach and stay in touch with job seekers and its 45,000 associate employees.

Southeastern Grocers' approach

iCIMS has worked with Southeastern Grocers to find, hire, and onboard staff since 2015. However, because emails are not checked nearly as frequently as text messages today, the HR team once more turned to the iCIMS Talent Cloud to help revolutionize how they communicate with employees and candidates.

Smart phone screen showing Southeastern Grocers career page

With iCIMS, Southeastern Grocers can:

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Effectively engage employees with personalized text messages, increasing employee engagement and response rate.

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Send follow-up text reminders to complete time-sensitive onboarding tasks, such as drug screens, to help new hires get ramped up quickly.

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Collect, update, and verify employees’ information each quarter for open-enrollment elections, W-2 form submissions, and insurance and benefit updates.

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Text message employees and offer assistance without the use of additional software or mobile applications in the event of an emergency, such as a hurricane, that forces store closings.

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Empower candidates to interact with a live chat solution and ask a recruiting chatbot questions–a much easier way to get information and apply than scrolling through various websites or calling a help center.

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Provide an easier user experience within its talent acquisition platform for recruiters and hiring managers.

Without being able to verify phone numbers through iCIMS before a disaster strikes, we would have a very hard time getting in touch with all 45,000 of our employees if needed.

Sr. Director of HR Technology & Information Management

Southeastern Grocers

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