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Global Medical Response

How a healthcare company serving all 50 states attracts candidates with a unified employee brand.


Lewisville, TX
iCIMS customer since:
Company size:
iCIMS products:
Career Sites
Candidate relationship management
Text Engagement
Video Studio

Like many organizations in the healthcare industry, Global Medical Response has grappled with a low supply of workers. Because of its wide footprint, this challenge manifests in numerous ways for the emergency care provider. When the organization recruits in rural locations, it finds few workers with the right qualifications. When it searches for talent in big cities, it meets competition from other employers.

The Global Medical Response approach

In response to these challenges, GMR tapped iCIMS to create a candidate experience that familiarizes job seekers with its brand while keeping things efficient for applicants and hiring managers.

GMR uses iCIMS Career Sites to create web pages that show candidates how a job with GMR allows them to serve their own communities. The pages also point job seekers to the right opportunities: Paramedics, EMTS and nurses who visit the sites encounter an experience tailored to their career paths.

Employee testimonials created through iCIMS Video Studio give GMR’s specialty-specific career pages a personal touch. When job seekers open up posts, they find clips of current employees sharing about their experience with the company. As one employee quipped: “The possibilities for work are endless here.”

Global Medical Response helicopter in flight

How an iCIMS partnership helped GMR grow

GMR experienced rapid growth in the past few years. “We’ve pulled together a lot of brands and scaled quite quickly,” said the head of talent acquisition at GMR. And yet, the GMR talent team has remained “small but mighty.”

“With that, we needed support in how to scale the right way when it comes to bringing in talent. iCIMS was a great partner in helping us solve that.”

iCIMS provides an all-in-one suite of tools for us to be more resourceful, efficient and effective.

Head of talent acquisition, Global Medical Response

With iCIMS, Global Medical Response:

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Scaled its TA operations alongside organizational growth

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Created career pages that guide job seekers to the right roles

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Personalized its job posts with employee testimonials

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