- Solutions
- Products
- Community
- Resources
- Company
Call Sales +44 808 164 2563
Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organisation.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesRecruit in the modern world and expand your reach with built-in virtual interviewing.
Learn more Talk to SalesFocus on qualifying candidates faster with fully integrated language assessments.
Learn more Talk to SalesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesCompliment your sourcing and engagement efforts with sophisticated lead scoring and advanced campaign personalization.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGive your business a competitive edge with a complete solution for creating personalized, timely, and accurate digital offer letters that inspire candidates to want to join your team.
Learn more Talk to SalesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn moreImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesModernise, streamline, and accelerate your communication with candidates and personnel.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn more
February 1, 2018 
4 min read
There’s no denying the dynamic nature of talent acquisition. As the landscape continues to shift and evolve with changes in technological innovation, talent acquisition is the most fast-paced function of human capital management. While hiring trends come and go, it’s imperative to recognize the value of consumer-facing recruitment and its role in a successful talent acquisition strategy.
The modern job seeker is more powerful than ever before. Now, candidates are driving the way companies attract, recruit, and hire new talent. So much so that 83 percent of recruiters agree that the power has shifted away from where it has been for years, the employer, and towards the candidate.
Recruiting practices are an extension of your corporate brand – and candidates are your customers. In fact, candidates who are satisfied with their experience are twice as likely to become a customer of the hiring organization compared to unsatisfied candidates (53 percent vs. 25 percent). Be it with an outstanding corporate culture and benefits package, a user-friendly career portal, or mobile application experience, more companies are putting a positive candidate experience first. Because without one, there’s too much at stake.
It’s simple — the career portal and its respective application create a candidate’s first impression of a company. If they don’t like what they see from the jump or find the application process too complicated, they simply won’t apply — nearly yet 60 percent of job seekers report they’ve abandoned applications due to length or complexity.
This leaves companies with unfilled roles and accumulated workloads, but what’s more unsettling is the implications these experiences can have on an employer brand. Candidates are quick to share their poor experiences with friends, family, and social networks. According to CareerBuilder, 72 percent of candidates report sharing their negative reviews on websites like Glassdoor and LinkedIn, or with someone directly.
It’s essential companies recognize the repercussions that can stem from a negative first impression. Fortunately, powerful software can help businesses put their best foot forward with a simplified, streamlined user experience to preserve their employer brand and hire better people. A leading applicant tracking system (ATS), like iCIMS Recruit, makes it easy for interested candidates to apply and submit their resumes in any form, from any device.
Recruit’s powerful data parsing capabilities allow candidates to login using their social profiles to populate application fields with respective information, eliminating manual data entry.
Recruiters and talent acquisition leaders are privy to the term “candidate black hole.” This refers to the phenomenon candidates face after they’ve submitted their application and are left without any acknowledgement of their application status.
Unfortunately, this a major misstep in achieving a successful candidate experience, and can seriously hurt a company’s rapport. So much so that candidates who left in the dark on the status of their application are 3.5 times less likely to ever re-apply to that company.
Recruiting practices are an extension of corporate brand – and candidates are ultimately prospective customers. According to TalentBoard, candidates who believe they’ve had a negative overall experience say they will take their alliance, product purchases, and relationship somewhere else. Therefore, when the candidate experience is broken, your business is at risk.
Businesses need to choose a software that streamlines candidate communications throughout their entire journey. An end-to-end recruitment software, like the iCIMS talent acquisition software, allows users to manage high volumes of applications and candidates, seamlessly moving them throughout the candidate journey with notifications along the way.
From the moment they apply, iCIMS sends time-sensitive responses to avoid the “candidate black hole” and ensure job seekers that their applications are being reviewed by actual people, not just machines. Then, recruiters can leverage powerful communication features to connect with candidates and schedule interviews. Recruiters can send traditional emails, fully branded to maintain a consistent employer brand, or leverage iCIMS’ integration with TextRecruit to communicate with candidates via text message, in real time.
With an end-to-end hiring software, like the iCIMS Talent Platform, to serve as the backbone of a talent acquisition strategy, recruitment teams are armed with the tools they need to serve up a candidate experience that’s equally as attractive as it is easy to use to help. Ultimately, this candidate-focused recruitment strategy helps recruiters win the right people to advance business success. Learn more about the candidate experience and its role in a strong recruitment strategy, check out “The Mind Shift That Needs to Happen in HR.”
and receive free tips on how to attract, engage, hire, & advance the best talent.
