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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organisation.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesRecruit in the modern world and expand your reach with built-in virtual interviewing.
Learn more Talk to SalesFocus on qualifying candidates faster with fully integrated language assessments.
Learn more Talk to SalesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesCompliment your sourcing and engagement efforts with sophisticated lead scoring and advanced campaign personalization.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGive your business a competitive edge with a complete solution for creating personalized, timely, and accurate digital offer letters that inspire candidates to want to join your team.
Learn more Talk to SalesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn moreImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesModernise, streamline, and accelerate your communication with candidates and personnel.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
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December 12, 2022 
4 min read
For decades, automation technology has been used in B2B sales and marketing to streamline communications and drive business growth. Until recently, marketing automation technology was unheard of in the world of recruiting and talent acquisition.
Eighty-one percent of companies agree that recruitment marketing looks different since the pandemic, with recruiters realizing the importance of a strong employer brand. Recruiters are using automation technology to help attract and engage top talent.
Keep reading as we cover the seven best practices for recruitment marketing automation and how recruiters are using it to amplify their recruitment marketing strategies.
Traditionally recruiters begin sourcing candidates once there is a vacancy to be filled. Today, we know that a short-term mentality can cause long-term recruiting challenges.
Nurturing candidates before they are ready to apply is key in creating sustainable methods of talent acquisition. Through automated campaign workflows, recruitment marketing automation offers personalized candidate nurture, at scale.
Recruitment marketing automation helps recruiters engage candidates with content tailored to their interests, ensuring a steady pipeline of hire-ready talent in their database.
Creating personalized content takes time, so you want to know it is reaching the right candidates. Research shows that email databases naturally degrade by 22.5% every year. If you’re not regularly updating candidate information, you may be missing the opportunity to engage with your top candidate.
Running regular nurture campaigns with a CTA to “update your details” allows engaged candidates to amend their job title, company or location. Not only does this revive your database but it ensures candidates are receiving content that they are interested in. It’s a win-win.
Refreshing your candidate database is key to engaging qualified candidates for your roles.
Using tracking and scoring, recruitment marketing automation allows you to automate actions based on candidate intent. Tracking engagement across your company’s digital footprint means recruiters have access to extensive candidate information.
How can you engage candidates without knowing which content interests them most? Knowledge like this puts you miles ahead of the competition, allowing you to engage candidates at a higher level.
Automated actions not only offer true personalization, but significantly cut down on manual human time.
Removing inactive candidates allows for a healthy database. Purging those inactive email addresses helps ensure high engagement and open rates.
How each organization classifies an inactive email address varies. Whether it’s been 3, 6 or 12 months since a candidate last interacted with your content, eliminate them from the database so you can focus on candidates who are interested in what you have to say.
When deciding on an engagement score for each action, prioritizing characteristics that indicate a readiness to talk is key. Identifying the characteristics of your best candidates and the most likely triggers that get a conversation going allows you to prioritize the most important actions to score in the candidate scoring model.
For instance, you may find that video content works best at creating conversations with your talent pool. Setting a higher engagement score for video click-throughs allows you to prioritize this action.
Once candidate scoring is in place, you can continuously tell which candidates are most interested. This can help you cut time to shortlist by 50%.
In any campaign, it’s important to ensure you are assessing what works and what doesn’t. A nurture campaign is no different. Throughout the campaign, report on stats like click-throughs and open rates to assess which content your candidates enjoy most, which subject lines work and the tone of voice your candidates relate to.
A nurture campaign can be ongoing, so this means iteration is critical.
The best candidates are only on the market for ten days. Recruiters need to act fast to secure top talent. With marketing automation, you can automate a step to notify recruiters the moment a candidate hits the hire-ready threshold.
Ensuring rapid outreach when a candidate becomes qualified with automatic task notifications means that no candidate is missed.
The world of recruitment is constantly evolving, and the pandemic has changed how we recruit. Recruitment marketing automation is leading the way forward with a solution like no other. Want to know more? Download our ebook here.
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