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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organisation.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesRecruit in the modern world and expand your reach with built-in virtual interviewing.
Learn more Talk to SalesFocus on qualifying candidates faster with fully integrated language assessments.
Learn more Talk to SalesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesCompliment your sourcing and engagement efforts with sophisticated lead scoring and advanced campaign personalization.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGive your business a competitive edge with a complete solution for creating personalized, timely, and accurate digital offer letters that inspire candidates to want to join your team.
Learn more Talk to SalesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn moreImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesModernise, streamline, and accelerate your communication with candidates and personnel.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
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October 26, 2020 
5 min read
We’ve gotten used to distance. Virtual career fairs, video interviews, and remote onboarding have become part of our new hiring practices. This challenged us to think more holistically about virtual recruitment and how it plays into recruitment marketing and dedicated talent acquisition software. Through this evolution, the need for branded, purpose-built career sites has emerged as one of the best ways to attract and engage job seekers.
Why? Career sites lead to more hires than job boards, provide more detail than LinkedIn, and give you more control than review sites like Glassdoor.
Here are four easy career site upgrades that will take your virtual hiring to the next level.
You can sing your own praises all day long – having someone else to sing them for you remains one of the most effective ways to persuade job seekers.
First, look to your most engaged employees. Often these are your top performers, but strong performance on paper doesn’t always equate to a positive culture fit. You can be great at your job and disconnected from the culture. Too many negatives can outweigh positives. Look for well-rounded people who work well with others and contribute to the environment you’re trying to build and maintain.
Second, look for variety. Diversity and inclusion efforts are a top priority right now. Seek out people from around the business who come from different backgrounds and have a variety of experiences. Diversity comes in many forms – use current employees to promote an inclusive, welcoming environment.
Third, let employees do the talking for you. Your career site is your domain. You have full editorial powers that don’t exist on anonymous platforms like Glassdoor. Job seekers know this. Naturally, they’ll be skeptical if what your employees say sounds too rehearsed or polished.
Be authentic by giving suggestions to get the conversation started, but after that sit back, be quiet, and listen. I promise what you hear will be far better and more genuine than any talking points you could have provided.
People work to make money, but it’s the extra perks people really get excited about – we’re talking free lunches, discounted movie tickets, coffee bars, and company socials.
Benefits like retirement plan contributions and healthcare coverage are big factors in job seekers’ minds. It’s far easier to picture yourself somewhere long term when you feel bought in and invested in by your employer.
Benefits also pick up the slack when salary is an unknown. For many jobs, applicants know more or less what they can expect in compensation before they apply. Elsewhere, ranges are discussed up front, but details aren’t brought up again until the very end of the process.
Perks and benefits are known variables and reveal meaningful clues to your culture and values. Job seekers look at these as a way of gauging potential employers at least as much as they do for tangible personal benefit.
Commute times are still on peoples’ minds, even if your business is currently working remotely. Most people expect to go back to working in person at some point. Candidates are much more open to uncertainty if they know what comes next.
You can avoid unhappy surprises down the road by talking about location now and making it clear what expectations for in-office vs. remote work will be once things return to normal. You can do this by including a commute search option on your career site.
This gives candidates an idea how far their commute will be and how long it will take them without cross-referencing with Google Maps. If you’re a business with multiple locations, candidates get the added benefit of filtering out those that are outside their preferred commuting distance.
Speaking of Google, make sure each of your open requisitions has a location attached or is clearly labelled as a remote position. This information, along with other criteria including experience required and salary range, greatly improves your job’s ranking in Google search results.
Job descriptions don’t always provide the clearest picture of what a job actually is. They’re helpful, yes, but unless an applicant is very familiar with your business, industry jargon, and the role they’re applying to, well, it’s easy to end up more confused than when you started.
Job matching technology makes the job search easier and can greatly improve the quality and quantity of applicants. All job seekers have to do is upload their resume and put in their location (you can choose to ask additional preference questions as well). That’s it – smart matching technology takes care of the rest.
Results are provided based on criteria such as experience and skills. Best of all, the job matching algorithm looks for quality fits that might not have been obvious to recruiters or the applicants themselves.
(Editor’s note: for more on the woman behind recruiting’s most talked about AI solution, click here.)
Follow these simple guidelines and your career sites are going to look great! But don’t stop there: check out our Definitive Guide to Recruitment Marketing ROI.
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