Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.Learn more
Communicate effectively and efficiently with the candidates that can drive your business forward.Learn more
Select the right candidates to drive your business forward and simplify how you build winning, diverse teams.Learn more
Help your best internal talent connect to better opportunities and see new potential across your entire organisation.Learn more
Communicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.Learn more
Access tools that help your team create a more inclusive culture and propel your DEI programme forward.Learn more
Rebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.Learn more
Accelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.Learn more
Attract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.Learn more
Simplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.Learn more
Your business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.Learn more
Build an engaging, high-converting talent pipeline that moves your business forward.Learn more
Deliver the innovation your talent team needs, along with the global scale and security you demand.Learn more
Deliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.Learn more
The #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.Learn more Talk to sales
Attract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.Learn more Talk to sales
Build talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.Learn more Talk to sales
Simplify employee onboarding with automated processes that maximise engagement and accelerate productivity.Learn more Talk to sales
Improve employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.Learn more Talk to sales
Modernise, streamline, and accelerate your communication with candidates and personnel.Learn more Talk to sales
Transform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.Learn more Talk to sales
Get robust analytics that help you make sense of your data and illuminate your talent pool.Learn more
Simplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.Learn more Talk to sales
Get a complete picture of all your candidates and enable conversations with context through a single, unified, and dynamic profile.Learn more Talk to sales
We believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.Learn more
Thousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.Learn more
The iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.Learn more
How the American Heart Association's innovative hiring approach creates a healthier world.Learn more
Check out this month's featured partner, Accurate, on the iCIMS Marketplace.Learn more
Streamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.Learn more
Increased productivity, smarter data usage, and empowered hiring teams–that’s the power of the partnership between Ceridian Dayforce and the iCIMS Talent Cloud.Learn more
Our award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.Learn more
Our partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.Learn more
Expert guidance about recruitment solutions, changes in the industry, and the future of talent.Learn more
Learn how we translate our data into actionable insights for our customers.Learn more
Stay up to date with the latest terminology and verbiage in the HR software ecosystem.Learn more
See what today’s top analysts and researchers say about the iCIMS Talent Cloud platform.Learn more
Join us on Dec. 14 at 2:30 p.m. ET for a live discussion about how employers can build capable, diverse teams heading into 2022.Register now
Would you trust social media to find great talent? 30 companies already have as part of a new, hybrid talent acquisition tool: TikTok Resumes.
The TikTok CV pilot programme officially launched on July 7, 2021. This unique programme allows job seekers to create a short video that highlights their experience and qualifications (like a CV) and submit it to a job posting without ever leaving the social media app.
The pilot includes a small group of enterprise employers, including Chipotle, Target, and Shopify. The participating employers post open roles similar to how they would on other third party job platforms. Then, job seekers search the list of open positions, record a short video, and submit the video to the vacancy.
This technology seems revolutionary. But as we’ll learn later in this article, TikTok is not the first social media company to offer talent acquisition software.
Still, the release of TikTok resumes has stirred up quite the commotion in industries like recruiting and marketing. As you’ll see in the LinkedIn comments below, the sentiment is mixed.
While it’s too early to tell how exactly video CV technology will impact the talent industry, here are some key points to consider as you navigate this new tool.
If your goal is to attract applicants under the age of 30, then TikTok is likely a great marketing choice. A 2021 Pew Research survey identified the following breakdown of U.S. adults who say they ever use TikTok.
While it may not be a surprise to hear that Gen Z and Millennials are avid TikTok users, it’s important to identify the exact audience of your recruitment marketing channels. When you keep these numbers top of mind, your team can better align job postings to the most likely audience.
This tactic is already apparent in the pilot programme. Many of Chipotle’s positions are for entry-level restaurant team members. Hometalk is looking for an Influencer Communications Manager. The NHL is hiring across the country for Live Social Contributors.
These positions reflect the experience level and skills many Gen Z and Millennial job seekers possess. As you consider using TikTok to source candidates, it may be a good idea to follow in the footsteps of these large companies and post select open roles that are relatable to the social media app’s biggest audience.
Remember, TikTok isn’t the first social media company to explore talent acquisition software.
In 2017, McDonald’s, Australia’s biggest employer of young people, struggled to fill open positions across the country. The restaurant chain realized that their ideal candidates didn’t identify with the brand anymore, leading to their hiring struggles. So, McDonald’s Australia decided to reach job seekers where they spent their time – Snapchat.
The partnership between McDonald’s and Snapchat resulted in a video CV application called “Snaplications.” Users could submit 10 second video applications directly through the social media app. The programme saw wild success, with nearly 3,000 “Snaplications” submitted in the first 24 hours! It only took a few days before the first crew member was hired.
Using social media to attract and engage job seekers was a successful strategy for McDonald’s. Yet even though they now use this tool in the United States, McDonald’s still uses various recruiting tactics.
In between the hype and the trends, your business can still rely on tried-and-true recruiting strategies. It’s crucial to have a strong foundation so you can be flexible when innovative or trendy technology (like TikTok resumes or Snaplications) becomes available.
There are many unknowns around the TikTok CV programme, including their ability to mitigate implicit bias. Based on TikTok’s FAQ section, the application videos are reviewed manually by recruiters.
With manual recruiter reviews, implicit bias could rear its ugly head, and qualified candidates may be unconsciously overlooked based on how they speak, the color of their skin, or their physical ability.
The great news is that companies can request applicants to submit information into their applicant tracking system. In more modern recruiting software, like iCIMS’ applicant tracking system, each candidate’s application goes through an automated review enabled by artificial intelligence tools. The AI tools can automatically match job seekers to open roles and provide recruiters with a prioritised list of qualified candidates. This technology can help to reduce implicit bias by focusing solely on the hard and soft skills that make a great candidate match.
This is yet another example of why having a strong recruiting tech stack can allow companies to be more flexible with trends. A holistic recruiting software solution helps to ensure that candidates, no matter where they are sourced, receive an equitable experience.
TikTok Resumes are new, but social media recruiting is here to stay. Read 4 Tactics to Include in Your Social Media Recruitment Strategy to learn even more great ways to attract and engage candidates.
November 1, 2021