How Uber uses employee videos to attract interns and early career talent

With operations in over 10,000 cities across 72 countries, Uber’s mission is to reimagine the way the world moves. Although best known for its ride-hailing, the company has since branched into courier services, food delivery and freight transport.

Drivers are the only Uber employees most people interact with, but the company hires more than 10,000 corporate employees per year. Uber’s team struggled to attract a diverse range of talent, especially those early in their careers.

Uber needed a better way to showcase its unique culture, highlight the real people making an impact, and share the amazing career opportunities it provides.

The impact of video testimonials

Employee videos have helped increase job seekers’ time on Uber’s career site. Current interns share videos they produce using iCIMS on their personal LinkedIn and social media pages, some of which rack up over 10K views. This alone drove strong brand awareness and traffic to the company’s career site among networks Uber wouldn’t otherwise have had access to.

During the pilot period, videos in Uber’s job description pages led to a 22% increase in page views and 14% increase in time spent on the page.​

The key to adoption? Video Studio creates professional-looking content and is super easy to use. Uber’s employees were able to get started immediately after quick training sessions. A simple Chrome extension for Video Studio keeps them creating and sharing great content worldwide.